Vietcombank brand valued at over 2.1 billion USD by Kantar BrandZ

(Dan Tri) - In the list of 30 most valuable brands in Southeast Asia in 2024 just announced by Kantar BrandZ, Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) is the only representative of Vietnam, ranked 20th, with a valuation of 2.105 billion USD, an increase of 18% compared to 2023.

The awarding ceremony of the “Top 30 Most Valuable Brands in Southeast Asia 2024” certificate to Vietcombank was held on June 11 at Vietcombank Headquarters (198 Tran Quang Khai, Hoan Kiem, Hanoi) with the participation of Kantar representatives and Vietcombank management representatives. Representatives from Kantar included Mr. Sumit Kamra - Director of Strategic Development of Kantar Insights and Ms. Do Bich Van - Kantar representative in charge of strategic customer relations.

Vietcombank is in the list of Top 30 most valuable brands in Southeast Asia in 2024 (Source: Kantar)

Mr. Le Hoang Tung - Deputy General Director of Vietcombank shared: "Being recognized in Kantar's rankings is a testament to Vietcombank's persistent efforts in its journey of brand development, constantly innovating to improve customer experience. This is an important step forward for Vietcombank on the brand map of Southeast Asia."

Vietcombank representative, Mr. Le Hoang Tung (left) received the certificate of "Top 30 most valuable brands in Southeast Asia" from Kantar representative, Mr. Sumit Kamra.

According to Kantar, Vietcombank leads the banking industry in Vietnam with a 14% market share in the minds of consumers. Vietcombank's Demand Power Index (Brand Strength) reached 204 points, far surpassing domestic banks, creating a significant gap compared to the second place.

Vietcombank not only demonstrates its role in brand strength in the industry in Vietnam but also shows its superiority over the industry average (100) in terms of brand value. The bank scored 148 points in terms of brand recall, 143 points in terms of brand emotional connection and good response to consumer needs - indicators that reflect a strong connection between customers and the brand.

In addition, Vietcombank also recorded an outstanding score at the level of differentiation and industry leadership (127), showing that the bank has many outstanding features in terms of services and products. These indicators not only continue to strengthen the position of the leading bank in Vietnam but also are vivid evidence of Vietcombank's journey to build a sustainable brand, while reflecting the strong transformation of Vietnamese enterprises in the regional market.

Kantar BrandZ’s brand valuation methodology is based on two main pillars: Financial value and Brand Contribution. Brand contribution is determined through consumer surveys, measuring indicators including current brand appeal, future value creation, and higher valuation potential. The combination of this qualitative and quantitative data, according to Kantar BrandZ, helps create a ranking that accurately reflects the brand’s value in the minds of consumers and in the market.

Being the only Vietnamese brand on the list shows that Vietcombank is not only a bank with good business performance, but also builds a strong brand image in the minds of domestic and foreign consumers.

Mr. Sumit Kamra - Director of Strategic Development at Kantar Insights - commented: “Vietcombank is not just a bank but a symbol of trust, innovation and commitment to serving the community. In the context of increasingly fierce competition, being honored in this ranking shows that Vietcombank has been creating real value for customers, constantly innovating to differentiate, and always being present at the right time, right place - where customers need it most”.

Being ranked alongside the big names in the region is a testament to Vietcombank’s steadfastness and regional position. This achievement is the result of a well-planned brand strategy, the consensus of all staff, and the firm trust of millions of domestic and foreign customers. This is also an important stepping stone for Vietcombank to continue its journey to conquer new heights, not only in the region but also in the international arena.

Source: https://dantri.com.vn/kinh-doanh/thuong-hieu-vietcombank-duoc-kantar-brandz-dinh-gia-hon-21-ty-usd-20250611185555173.htm