This is considered a strategic step to enhance communication effectiveness and promote the image of Vietnamese sports in the context of strong digital transformation and global integration trends.
According to Director of the Vietnam Sports Administration Nguyen Danh Hoang Viet, information and communication work is becoming one of the areas of special interest in the development orientation of the sports industry.
"In the new development trend, sports media needs strong support from technology partners and non-industry units to both keep up with the speed of digital transformation and spread the value of Vietnamese sports to the public at home and abroad," Mr. Nguyen Danh Hoang Viet emphasized at the signing ceremony.
The Memorandum of Understanding between the Vietnam Sports Administration and FPT Corporation establishes a comprehensive cooperation framework in the field of sports media, including content creation, event organization and digital platform development.
In particular, FPT will promote its strengths in technology, television infrastructure and digital platforms to accompany the Vietnam Sports Administration in building a more modern, attractive and professional national sports image.
On FPT's side, Mr. Vu Anh Tu - Technology Director - said that the Group is honored to cooperate with the Vietnam Sports Administration, and hopes that this will be the first milestone opening up new developments in sports media.
FPT commits to supporting the sports industry in building sports sections on the FPT Play platform, while implementing multi-platform communication activities on fanpages, websites, TikTok and other digital media.
According to the content of the Memorandum of Understanding, the two sides will cooperate in key sporting events such as: the National Athletes and Coaches Election; the Vietnam Sports Glory program; and communication campaigns for national teams before major tournaments.
In particular, FPT will accompany the sports industry in a series of activities to celebrate the 80th anniversary of Vietnam Sports and Physical Training Day (1946-2026) - an important milestone not only for the industry but also for the country's cultural and sports history.
It can be said that the signing of cooperation with FPT Group not only contributes to improving the quality of Vietnamese sports communication but also creates a premise to attract more social resources, promote digital transformation, modernize communication work, promote the image of athletes, coaches and national sports events.
The sports industry also expects the support of large enterprises like FPT to help Vietnamese sports gradually reach out to the world , becoming more professional in approaching fans and the international community.
The cooperation agreement is valid for 4 years (2025–2028), opening a period of long-term, flexible coordination between the national sports management agency and a leading technology corporation in Vietnam.
In particular, the Vietnam Sports Administration will coordinate to provide official content and data on the industry's activities, contributing to ensuring the reliability and depth of media products deployed by FPT.
The signing ceremony also demonstrates the transformation of the Vietnam Sports Administration in proactively applying technology, taking advantage of the power of digital media to better serve the political and professional tasks of the industry, while spreading the positive values that sports bring to society.
Source: https://baovanhoa.vn/the-thao/tang-toc-truyen-thong-the-thao-trong-ky-nguyen-so-157725.html
Comment (0)