Million dollar event takes technology and HORECA trends to new heights

VHO - HorecFex 2025 will take place in Da Nang from August 26-27, gathering more than 3,500 guests, 80+ technology booths and 55+ international speakers. The event promises to bring breakthrough solutions, trends and connections for the Hotel, Restaurant, Food Service/Coffee industry.

On the afternoon of August 14, in Da Nang , HorecFex Vietnam Organization in collaboration with the Vietnam Hotel Association and Ariyana International Convention Palace announced the event HorecFex 2025 - Exhibition and Forum on technology, innovation and creativity of the HORECA industry, scheduled to take place from August 26-27, 2025.

Press conference scene

Da Nang – a strategic meeting point for the regional HORECA industry

2025 marks the second time HorecFex Vietnam has chosen Da Nang as the venue for the event after the success of the first season in 2024. This decision not only affirms the city's position as the leading convention and exhibition center in the Central region, but also contributes to balancing the leading role of the tourism and HORECA industry with Hanoi and Ho Chi Minh City.

HorecFex 2025 is organized on an expanded scale, expected to attract more than 3,500 attendees, including 55+ prestigious domestic and international speakers, more than 80 technology booths, and the participation of over 500 hotels, restaurants and leading brands such as Accor, IHG, Hyatt.

The list of outstanding speakers includes: Ms. Minh Nguyen (HR Director, Ascott), Mr. Luong Ngoc Khanh (Management Director - H&K Hotels), Mr. Jimmy Pham (Founder of KOTO, co-founder of VietHarvest), Mr. Pham Ha (Chairman of LuxGroup, Vice President of Vietnam Green Tourism Association), Dr. Thuc Do (EHL Tourism and Hospitality Training Program), Ms. Hannah Pearson (Director of Pear Anderson), Ms. Waikin Wong (Senior Regional Director, ICCA Asia - Pacific ), Mr. Jean-Baptiste Bergeruard (Senior Technology Consultant)...

The event provides an opportunity to update the latest trends in technology and market to enhance competitiveness and develop sustainable management and operations for businesses in the HORECA industry.

In 2024, the first HorecFex event left a strong impression when for the first time an international technology forum dedicated to the HORECA industry was held in Vietnam, attracting more than 2,500 guests, including major brands such as AI Chatbot, Microsoft and Oracle.

Space to experience cutting-edge technology and global connectivity

HorecFex 2025 is expected to bring a comprehensive experience space, where attendees can directly explore and interact with many advanced technology solutions in the fields of hotels, restaurants and tourism services.

Featured products that will appear at the event include: Service and reception robots: help optimize operations, reduce personnel costs and enhance customer experience. Unitree dog robots: support inspection, monitoring and service in service spaces.

Meta VR virtual reality glasses: from Mark Zuckerberg's technology group, allowing the experience of integrating technology into modern hotel and tourism services.

Mr. Nguyen Duc Quynh - Chairman of HorecFex Vietnam and Vice Chairman of Vietnam Hotel Association shared at the press conference

In addition to the exhibition, a series of in-depth seminars will focus on the following content groups: Future orientation of the hotel industry - Market trend analysis, exploiting the potential of MICE tourism, leadership strategies and development of health care and spa services;

Sustainable Development – ​​Sharing about sustainable tourism certification in Vietnam, training hotel industry leaders, applying new management models;

Building the future of the tourism industry – Optimizing human resources, restaurant business strategies, financial and accounting solutions, honoring the role of women in the industry;

Master new technology – Update AI technology, ChatGPT, tools to increase competitiveness in a volatile environment.

In particular, the project “Vietnam – The Culinary Capital of the World” will be launched at the event, with the goal of promoting Vietnamese culinary culture globally, while introducing solutions to improve service quality and business efficiency in the Central region’s culinary industry.

HorecFex Vietnam 2025 is expected to be a place where solutions, technology and leading trends in the HORECA industry converge.

Promoting innovation and international cooperation

Mr. Nguyen Duc Quynh - Chairman of HorecFex Vietnam, Vice Chairman of Vietnam Hotel Association shared: "HorecFex 2025 is not only an opportunity to introduce advanced trends and technologies, but also a forum to help hotel and tourism businesses update knowledge, expand connections and find solutions to improve competitiveness."

According to Mr. Quynh, in the context of a rapidly changing market, large-scale professional events like this play a key role in orienting strategies, promoting innovation and sustainable development for the entire industry.

Mr. Andre Pierre - Executive Director of HorecFex Vietnam emphasized that continuing to choose Da Nang as a destination is a strategy to connect a global network of experts, businesses and advanced technology.

According to him, after the merger, Da Nang now has more than 2,000 hotels, with a room capacity of about 100,000 nights, requiring efficient and streamlined management and operation capacity. In this context, the application of advanced technology is a vital factor.

With its expanded scale, in-depth content and the gathering of many big names, HorecFex 2025 promises to be not only a professional "playground" for the HORECA community but also a launching pad to make Da Nang a leading conference and exhibition destination in the region, contributing to improving the competitiveness of Vietnam's tourism industry on the international map.

Source: https://baovanhoa.vn/nhip-song-so/su-kien-trieu-do-dua-cong-nghe-va-xu-huong-horeca-len-tam-cao-moi-161009.html