OCOP products carry the essence and soul of every Vietnamese village

Sản phẩm OCOP mang chất, mang hồn mỗi làng quê Việt- Ảnh 1. — Not only contributing to increasing income for rural residents, OCOP also plays an important role in transforming cultural values into economic values - Photo: VGP/Do Huong

As of today's announcement, the country has more than 16,000 OCOP products, more than 3 times more than in 2020. Of these, only 79 products have achieved 5 stars, less than 0.5%. But these are the "quintessence of the quintessence", not only because of their high quality, but also because they contain original indigenous values.

Deputy Minister of Agriculture and Environment Tran Thanh Nam emphasized that OCOP is not only for consuming agricultural products, but also a way for small households, cooperatives, artisans... to have the opportunity to build their brands and enter large markets, both domestically and internationally.

That is also the reason why the Ministry of Agriculture and Environment chooses to "cherish" each product, not to promote mass production, not to follow trends, but to invest in the most typical products that tell the clearest story of the homeland.

Deputy Minister Tran Thanh Nam pays special attention to the packaging story, which is not just the outer layer, but the first look, the greeting of the product to the market. According to him, a stamp, a stroke of writing, a color, if done well, is enough to evoke the homeland in the hearts of people living far away from home.

From November 2024 to the end of April this year, the National OCOP Council received 82 product classification dossiers. Of which, food accounted for 62 products, handicrafts 14, medicinal herbs 5, and community tourism 1. All of which show a focus on product lines with high identity content.

There are 20 provinces and cities participating in this round, of which 5 provinces are participating in the National Council for the first time, such as Bac Lieu, Quang Binh, Yen Bai, Tuyen Quang, Binh Dinh. The products appearing in this round have strong regional imprints, especially associated with the advantages and strengths of the locality, especially concentrated raw material areas.

Deputy Minister Tran Thanh Nam acknowledged that the OCOP program is gradually taking shape as a stream of specialties with identification, certification, and traceability... After the National OCOP Council was completed, the Deputy Minister requested that the scoring work must be accurate and objective, "There is no need for too many products with 5 stars. Only real stars are needed that are made from the heart, from the land, from the village, from the soul of the countryside", the Deputy Minister emphasized and affirmed that OCOP is no longer a formal movement, but has truly become a program with real strength and substance. Many products have affirmed their brands and reached out to the international market.

Not only contributing to increasing income for rural residents, OCOP also plays an important role in transforming cultural values into economic values. This in-depth development step contributes to creating a foundation for the next phase of new rural areas.

Do Huong

Source: https://baochinhphu.vn/san-pham-ocop-mang-chat-mang-hon-moi-lang-que-viet-102250624185454356.htm