Unique, from culture...

Bh'noong people preserve their identity from the Tet festival. Photo: GN

The gong beats happily

In 2023, hundreds of actors and artisans from 12 communes and towns across Phuoc Son district gathered at the Bh'noong Traditional Cultural Festival.

A festival space opens with elaborately recreated traditional rituals, along with folk games, culinary performances, sculptures, promotion of local products, street parades...

Kham Duc town is perhaps rarely as bustling as this, with an event organized on a large scale within the district. The attraction of traditional culture comes from the colorful brocades that fill the streets.

The sound of drums and gongs did not stop during the days of the event. And especially, many tourists returned to the highlands, joining in the fun of the people to enjoy the party of sounds and colors, of dances, typical rituals and cuisine.

Bh'noong girls participate in the festival, contributing to preserving traditional culture. Photo: GN

From Thang Binh district, Mr. Phan Van Toan went up to Phuoc Son, for the first time immersing himself in the bustling atmosphere of the Bh'noong festival.

"There were very young children who had mastered the traditional dances during the parade. It felt like everyone came to have fun, to immerse themselves in the game of their own people, free from the element of performance. The atmosphere of the festival could clearly not be "recreated", but was created from the excitement and joy of everyone," Toan shared.

Over the years, local authorities have made efforts to implement a series of solutions to unite the community and preserve the Bhnong ethnic identity.

The second return of the Bh'noong traditional cultural festival in Phuoc Son district in 2023 is a clear demonstration of that effort.

Many cultural rituals are recreated, Phuoc Son is making efforts to develop these contents into typical tourism products. Photo: GN

The serious and methodical investment of each commune-level unit at the festival shows the determination to bring Tet out of the framework of a small community, from villages, from schools to larger communities, confidently introducing the distinct and unique colors of traditional culture of ethnic groups in the Phuoc Son highlands.

Preserve identity

Culture will be a “specialty” on Phuoc Son's tourism map. That is an expectation that has been seeded from many activities revolving around the goal of preserving, maintaining and promoting indigenous culture.

According to Mr. By Hoai Xoan - Vice Chairman of Phuoc Son District People's Committee, preserving cultural identity is to demonstrate the role of "ambassador" of the land. That perspective is realized through many policies and guidelines throughout, contributing to making local tourism more attractive, considering the formation of a new livelihood.

Tourists enjoy experiencing the cultural space of the Bh'noong people. Photo: GN

"Recently, festivals have been an opportunity to stimulate consumption, help people in the highlands make and sell their typical products at higher prices. The government has also made efforts to connect travel agencies and the culture, sports and tourism sector to sit together and discuss the necessary conditions to create specific tourism products, new tours and routes to attract tourists.

Accommodation services in Kham Duc are developing, some locations have great potential for eco-tourism, historical relics... will partly meet the needs of travel agencies to bring tourists to Phuoc Son together" - Mr. Xoan said.

Multiplying the beauty and honoring traditional values, Phuoc Son district also focuses on promoting and eliminating old and outdated customs and practices. From the groundswell level, village and commune-level festivals are still maintained, such as the hundred-rice offering ceremony and the drum procession to the village...

Preserving culture is first done in each village, right from the place where people live, and multiplied by efforts to promote and elevate it through district and inter-district festivals...

"In the coming time, Phuoc Son will still maintain the priority of preserving and promoting the traditional cultural values ​​​​of the Bh'noong ethnic group and some other ethnic groups living in the district. The story of developing tourism from culture will be considered with more methodical and fundamental solutions," Mr. Xoan emphasized.

Source: https://baoquangnam.vn/dai-hoi-dai-bieu-cac-dan-toc-thieu-so-huyen-phuoc-son-lan-thu-iv-nam-2024-sac-rieng-tu-van-hoa-3136576.html