On December 5,Sun Group and Accor & Ennismore – the world’s leading hotel management group – signed a cooperation agreement, bringing the world’s leading luxury all-inclusive resort brand Rixos to Hon Thom, Phu Quoc.
The first luxury all-inclusive resort in Southeast Asia
Under the agreement, Accor & Ennismore will manage and operate the Rixos Phu Quoc project – the first resort under the Rixos brand in Southeast Asia, following the “All-Inclusive” model – a luxurious all-inclusive resort typical of this brand.
Sun Group and Accord & Ennismore signed an agreement to bring the Rixos brand to Phu Quoc.
Rixos – founded in 2000 in Antalya (Turkey) – is the all-inclusive hotel brand in the luxury segment of Ennismore – a brand that brings together hotels that symbolize a classy lifestyle, the luxurious destinations of Paris Society and the vibrant and luxurious entertainment and leisure paradises of Rixos. In 2021, Ennismore entered into a joint venture with Accor and quickly became the world's fastest growing entertainment and lifestyle hotel service group.
Located in Hon Thom, in the Sun Paradise Land ecosystem that Sun Group created in Phu Quoc, Rixos Phu Quoc brings together the quintessence of unique architecture and culture. The resort owns nearly 2,000 exquisitely designed rooms, including 207 suites, with panoramic ocean views and private access to the pristine beach - where visitors can enjoy romantic sunset moments, in absolute privacy.
Rixos Phu Quoc's design bears the mark of Hue royal court
Rixos Phu Quoc is not simply a resort, but a living work of art. Nam Phuong Palace (Queen's Palace), the heart of the resort, was built like a royal palace, recreating the image of Queen Nam Phuong's elegant hat and creating a magnificent, artistic space.
At Rixos Phu Quoc, every detail will be carefully taken care of, to take visitors on a journey of discovery and experience life like "kings" in the heart of magnificent nature.
“All-Inclusive” – the new standard for luxury resorts
The concept of “All-Inclusive, All-Exclusive” (all-inclusive vacation, exclusive vacation) is defined by Rixos as a new resort standard in the world, where tourists can enjoy all the resort amenities, entertainment, relaxation… designed individually at the most luxurious level, with a package price paid only once. Therefore, this service package is also known as a “carefree vacation”.
Customers only need to pay once for all services in the “All-Inclusive” package.
Specifically, with the all-inclusive vacation packages that Rixos Phu Quoc will provide when it comes into operation, customers will only need to pay once for all services, from rooms to diverse meals (with nearly 20 restaurants/bars), a series of exclusive amenities from the family-friendly beach area with many playgrounds and Rixy Kids Club, swimming pool, outdoor playground, gym, spa & activities to fully experience the Sun Paradise Land ecosystem in Phu Quoc such as visiting the Sunset town, riding the world's longest 3-wire cable car, having fun at the Aquatopia water park at Sun World Hon Thom; enjoying high-class art shows... and many other experiences.
“At Rixos, all-inclusive is synonymous with luxury,” said Gaurav Bhushan, Co-Chief Executive Officer of Ennismore. “As the only all-inclusive resort on this exclusive island, Rixos Phu Quoc sets a new standard for luxury getaways, inspired by local culture and global influences. We are excited to bring Rixos’ signature all-inclusive concept to Southeast Asia for the first time.”
Ms. Nguyen Vu Quynh Anh - General Director of Sun Hospitality Group - Sun Group's resort tourism brand - emphasized: "With Rixos Phu Quoc, we expect Sun Group to once again contribute to "revolutionizing" the Vietnamese resort tourism industry, raising the image of Phu Quoc, so that the island becomes more and more famous and prestigious on the global tourism map, thereby positioning this as a destination that can compete on par with famous resort islands such as Maldives or Hawaii".
The future of the “upper class island” Phu Quoc
Recently, Phu Quoc has been making waves in the media and international tourism forums, as it has continuously launched new high-class products, unique art shows and iconic structures such as the Kissing Bridge and soon the sail-shaped building on Hon Thom Island.
Continuing to welcome a world-leading all-inclusive resort brand like Rixos also promises to turn Phu Quoc into a “luxury island”, while affirming the outstanding difference of the Sun Paradise Land ecosystem created by Sun Group on the pearl island. With 3 main subdivisions: beaches on the East coast, Sunset Town on the West coast and Hon Thom Island, this complex is connecting the most beautiful destinations in Phu Quoc, creating an unprecedented journey of high-class experiences, from entertainment to relaxation and sports.
Phu Quoc is constantly perfecting the high-class tourism ecosystem Sun Paradise Land
Not only Rixos, the appearance of the world's most prestigious brands such as The Luxury Collection, Ritz Carlton Reserve along with the golf course built and designed by IMG - the world's leading golf course design and management group, or in the future, the Sun Hospital operating according to international standards, a classy sea square with an international cultural and artistic center, theater, large-scale exhibition... demonstrates the continuous perfection of the high-class tourism ecosystem Sun Paradise Land. This increases the attraction of the pearl island, on the journey to welcome high-class international visitors looking for more unique resort experiences, in the world's new paradises.
“We are extremely impressed with Sun Group’s comprehensive service ecosystem in Phu Quoc. This is something very rare in Vietnam and even the world. It is thanks to this complete ecosystem that our “All-Inclusive” resort model can maximize its value, bringing the most complete and classy resort experience to visitors,” emphasized the Rixos representative.
Rixos luxury all-inclusive resort coming to Phu Quoc
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