At the thematic session, journalist Le Quoc Minh - Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, Chairman of the Vietnam Journalists Association received many questions from journalists about press development in the current context.
Answering the question of how the press will determine its mindset if it cannot compete with social networks, journalist Le Quoc Minh said that the mainstream press is changing quite slowly. For a long time, the mainstream press has been confident and subjective that no one can match this confidence.
Mr. Le Quoc Minh - Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, President of the Vietnam Journalists Association shared at the thematic meeting. Photo: Le Tam
"The mainstream press used to be positioned as a gatekeeper, giving the public what they had to eat, and the public knew what information was published in print. However, times have changed as the public lives in the Internet age, and people are free to dive into a sea of information. There has been a situation where people feel that they do not necessarily need to go to the press to get information.
Journalist Le Quoc Minh said that the trend of social media domination is real, and demanding that mainstream media compete with, follow, and stay ahead of social media is unrealistic. However, mainstream media cannot and should not follow social media.
Citing data that Vietnam currently has nearly 1,000 press agencies and magazines, most of which are small in scale, Mr. Minh informed that many press agencies only have 40-50 employees, while television agencies have a few hundred staff. The total number of journalists is currently about 40,000 - 45,000, of which 25,000 have press cards.
However, Vietnam has 100 million people, not counting the number of Vietnamese living abroad. In fact, every person holding a smartphone is ready to become a press agency. Therefore, journalist Le Quoc Minh believes that the press cannot compete with social networks in terms of information speed.
According to journalist Le Quoc Minh: "We have shifted from a mechanism where users find news to a mechanism where news finds users."
However, if the criteria are balanced, multi-sourced, and objective, other organizations will never be able to compete with the press.
“Using the strengths of social networks to compete with the weaknesses of the press is impossible. Doing better than them, being more kind than them, being more professional than them is what we need to aim for,” said journalist Le Quoc Minh.
In the past, when people wanted to know information, they had to go to newspapers, buy newspapers, turn on the radio, turn on the TV to passively follow information. But now, news comes to readers. Journalist Le Quoc Minh raised the issue of how to use technology, how to spend money so that news reaches the right readers.
Answering a question about current journalism technology, journalist Le Quoc Minh said: “We have shifted from a mechanism where users find news to a mechanism where news finds users. Without technology, this cannot be done. We spend a lot of money to distribute information, but how to get information to users is another matter. In reality, technology is king and content is queen."
Journalist Le Nghiem, former Director of the Department of External Information ( Ministry of Information and Communications ), Vice President of the Vietnam Digital Communications Association, shares on the topic "Freedom of the press". Photo: Le Tam
Good content is always needed, but to bring content to the right target readers, technology is needed. "How to have good content, good technology, and create a unique identity for each newspaper is something that every press agency really needs," said the Chairman of the Vietnam Journalists Association...
Source: https://www.congluan.vn/moi-to-bao-can-tao-ban-sac-rieng-cho-minh-trong-ky-nguyen-so-post299322.html
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