Each Cup of Phuc Long Tells the Story of Vietnamese Tea

On August 14, 2025, Phuc Long officially introduced its new brand identity through the launch of a store at 285 Cach Mang Thang Tam, Hoa Hung Ward, Ho Chi Minh City - Phuc Long Phoenix 285 CMT8, marking an important step in its development strategy with three main pillars: renewing the space, improving service quality and developing a brand associated with traditional culture and modern breath.
This is not only a change in brand image but also the beginning of a journey to renew experiences and connect more deeply with generations of Vietnamese consumers.

As a brand with nearly 60 years of association with Vietnamese tea culture, Phuc Long has made its mark by blending traditional values ​​and unique quality. What makes Phuc Long unique is the manual tea steeping process by well-trained baristas, meticulously creating a cup of rich, distinctively “Phuc Long” tea.

Phuc Long Milk Tea, Lucky Tea, Peach Tea, Lychee Tea or traditional strong-flavored coffee are the products that have made the brand name and above all have become favorite and chosen drinks. From original flavors to modern service, Phuc Long conquers customers with meticulousness in every detail.

As a member of the Masan ecosystem - where "Serving consumers" is always the guiding principle, Phuc Long is steadfast in its vision of becoming the most favorite tea brand in Vietnam. Not only serving a cup of tea, Phuc Long is also a place to create connections between generations and wants to tell new, more familiar stories about tea to young people.

Source: https://www.masangroup.com/vi/news/masan-news/Every-Phuc-Long-Cup-Tells-A-Story-Of-Vietnamese-Tea.html