The small MPV market in Vietnam in May witnessed the absolute dominance of Mitsubishi Xpander with 1,100 cars sold, the only model to surpass the 1,000 car mark in the segment. The remaining competitors such as Toyota Veloz (615 cars) or Hyundai Stargazer (327 cars) were left far behind.
The appeal of Xpander comes from many factors: trendy design, competitive price and especially attractive incentive programs. In May, this car model is supported with 50% of registration fee on all versions, reducing the actual price by about 30 million VND, not including special incentives from the dealer.
From the beginning of the year to the end of May, Xpander reached a total of 6,463 vehicles, double the cumulative sales of Veloz and Avanza, two MPV models that Toyota is trying to catch up with. Despite many advantages and a dual-horse strategy, this duo has not been able to break Mitsubishi's dominance in the B-size MPV group.
In third place, Honda BR-V attracted attention with a 12% growth compared to the previous month, just behind Xpander (13%). The company's pre-registration support policy and additional incentives from dealers helped this model maintain stable purchasing power.
Meanwhile, Kia Carens and Hyundai Stargazer are competing closely with cumulative sales of 1,434 and 1,430 units after 5 months, respectively. Both maintain an average consumption of about 280 units/month, not too outstanding but still higher than Suzuki XL7.
For its part, the XL7 is gradually losing steam in the sales race. Suzuki's model has only sold 970 cars since the beginning of the year, down 45% compared to the same period in 2024. The advantage in price and practicality is no longer enough to compete when customers increasingly prioritize cars with modern designs and rich equipment in the same price range.
It can be seen that, although the MPV segment is increasingly crowded, Mitsubishi Xpander is still the sole leader, thanks to the combination of suitable products, reasonable prices and attractive incentives.
Source: https://khoahocdoisong.vn/mitsubishi-xpander-tiep-tuc-thong-tri-phan-khuc-mpv-thang-may-post1548650.html
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