On June 7, the 16th "Green Consumption" campaign in 2025 took place in Ho Chi Minh City, marking a new step in the journey of greening the Vietnamese consumer market.
According to Mr. Nguyen Ngoc Hoa, Chairman of the Ho Chi Minh City Business Association (HUBA), communicating about brands with green commitments not only helps raise social awareness, but also acts as a "green passport" for Vietnamese goods, helping to overcome technical barriers and strict international standards.
With the theme “Green Brand - Bold Vietnamese”, this year’s campaign recorded many breakthrough innovations, especially the application of QR codes to tell brand stories - a new trend that is creating a direct bridge between products, businesses and modern consumers.
According to statistics from the Ministry of Industry and Trade , in the period of 2021-2024, the average growth rate of green product lines reached more than 15% per year. Notably, up to 72% of consumers in market surveys affirmed their willingness to pay more for environmentally friendly products. However, although businesses have invested in the greening of production, most still have difficulty reaching customers with effective brand language.
The “Green Consumption” 2025 campaign aims to tackle this challenge head-on by bridging the gap between “green branding” and “green awareness” among consumers.
The highlight of this year's campaign is the "Green Brand - Bold Vietnamese" program, focusing on supporting businesses, especially suppliers in the Saigon Co.op distribution chain, to build a sustainable brand identity.
Not only promoting products, the campaign helps businesses tell a green transformation journey from raw materials, production technology to environmental standards and community responsibility.
Each participating business is supported to create content that reflects the "green" characteristics of their brand and convey it through many platforms such as: Print newspapers, electronic newspapers, talk shows, video clips, and social networks.
In particular, QR codes are directly integrated at more than 800 points of sale in the Saigon Co.op system, allowing consumers to easily scan the code to view videos, images, or stories about the product's green journey right at the shopping place.
Since 2010, the "Green Consumption" campaign organized by Saigon Giai Phong Newspaper in collaboration with Saigon Co.op has become one of the longest-lasting environmental communication programs in Vietnam. After 16 years, the campaign has carried out hundreds of programs with the support of more than 800 points of sale nationwide.
In addition, from June 5 to 30, the program “Experience Green with Enterprises” will take customers to directly visit green production models. This is a form of practical communication, helping customers not only hear but also see and feel the serious investment of enterprises in sustainable development.
Source: https://hanoimoi.vn/khoi-dong-chien-dich-tieu-dung-xanh-nam-2025-704843.html
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