The Provincial Tourism Association pays special attention to association and cooperation activities.
From the first "steps"
Thanh Hoa Tourism Association was established in 2005, stemming from the essential needs of tourism, travel, hotel and service businesses in the province. From 70 members, with 2 affiliated branches, the association has now gathered more than 200 businesses and organizations operating in many service - tourism fields throughout the province. The association has constantly consolidated its apparatus, established specialized branches such as: Tour Guides Association, Chefs Association, Travel Association, Hai Tien Sea Tourism Association, Pu Luong Community Tourism Association, Quang Xuong Tourism Association... Thanks to that, businesses are supported more practically in each specific field of operation.
Up to now, the association has successfully organized 4 congresses, selected a capable, responsible and dedicated executive board, and oriented development in accordance with the motto "Voluntary, Solidarity, Cooperation, Development". As a connecting center, the association has organized and participated in hundreds of fairs, seminars, famtrips... at home and abroad; at the same time, cooperated to promote Thanh Hoa tourism on prestigious media. Thereby, the image of Thanh tourism is increasingly present on the tourism map of Vietnam. Notably, the association has contributed significantly to the success of major events such as: Receiving the certificate of recognition of the World Cultural Heritage of Ho Dynasty Citadel in 2013, National Tourism Year 2015... and annual events such as Sam Son, Hai Tien, Hai Hoa Sea Tourism Festival; Pu Luong Culture - Tourism Week; Lam Kinh Festival; North Central Tourism Connection Conference... creates a ripple effect, attracting millions of visitors each year.
Dr. Le Xuan Thao, Chairman of Thanh Hoa Province Tourism Association.
In human resource training, the association has proactively coordinated with the Vietnam Tourism Association, universities, colleges, and leading experts to organize hundreds of training courses and professional training for tour guides, service staff, hotel and restaurant managers, etc. Up to now, thousands of workers in the fields of restaurants, hotels, and tourism service businesses have been trained and retrained, meeting the increasing demands of domestic and foreign tourists.
Along with that, the association always tries and strives to play a good role as a bridge between businesses and the government, a common home that gathers opinions and recommendations of members on inadequacies in tax policies, fees, planning, specialized inspections... to promptly reflect to the authorities. With the role of consulting, protecting and accompanying, the association always affirms itself as a reliable legal support for businesses. The association has also proactively coordinated with the government in promulgating regulations and rules for managing tourism services; propagating and mobilizing businesses to commit to protecting the environment, ensuring security and order and the rights of tourists; fighting against solicitation and "ripping off", creating the image of a safe, friendly and hospitable destination. Many good management models in Sam Son, Hai Tien, Thanh Nha Ho, Pu Luong... with the active participation of the association have been highly appreciated and replicated.
Thanh Hoa Tourism Association participated in the booth "Four Seasons of Fragrance" at the International Tourism Fair VITM Hanoi 2025.
Over the years, the association has actively participated in social and charitable activities. In 2019, the association called for the construction of 10 temporary houses and donated 50 tons of rice to mountainous districts of the province. In 2023, despite difficulties after the pandemic, businesses donated billions of VND to social funds, giving warm clothes and necessities to students in mountainous areas. In 2024, the association and its members continued to support the construction of 9 houses and contributed 280 million VND to support the northern provinces in overcoming natural disasters. Typical of these activities include: Hai Tien Investment and Tourism Co., Ltd., Da Lan Joint Stock Company, Mai Linh - Thanh Hoa Co., Ltd., Travel Association, Hoang Thai Hotel, Pu Luong Tourism Association... Charitable activities have spread the beautiful and humane image of Thanh Hoa tourism.
Entering a new phase of development
In 2020 and 2021, the COVID-19 pandemic caused severe damage to the entire tourism industry. The Association promptly grasped the difficulties, proposed support for tourism businesses in the province, and organized forums to share experiences, restructure products, and participate in stimulating tourism and building safe tours. Immediately after tourism officially reopened (March 2022), the Association focused on developing members, promoting brands, applying digital technology, and promoting smart and sustainable tourism. These efforts contributed to helping businesses quickly recover and grow strongly again.
Developing new members and improving the quality of members contributes to building a strong association.
Over the past 20 years, the association has achieved important and proud achievements. Member businesses have invested in building hundreds of 3-5 star hotels; established many event centers with a capacity of thousands of guests meeting international standards; formed many eco-tourism areas such as Ham Rong Eco-tourism Area, Linh Ky Moc... contributing to increasing the number of visitors and tourism revenue. The association's efforts have contributed to the impressive growth of the province's tourism industry in recent years. Notably, in 2024, the whole province welcomed 15.3 million visitors, with revenue reaching more than 33.8 trillion VND; international visitors reached 719 thousand, earning 375 million USD. Continuing the growth momentum, in the first 6 months of 2025, the whole province welcomed 10.5 million visitors, an increase of 7.3% over the same period in 2024, rising to second place in the country. With continuous efforts, the association and many outstanding collectives and individuals have been awarded emulation flags and certificates of merit by the Provincial People's Committee and the Vietnam Tourism Association.
The Provincial Tourism Association actively participates in social and charitable activities. (In photo: The Provincial Tourism Association presents gifts to policy households and people with revolutionary contributions in Pu Luong commune, July 2025).
With the achieved results, the association is committed to accompanying the government to effectively implement Resolution No. 58/NQ-TW of the Politburo on building and developing Thanh Hoa province to 2030, with a vision to 2045. Along with that, continue to promote the role of a bridge, support and accompany businesses. The association identifies the key tasks in the coming time as: developing a strong association organization; improving the quality of members and human resources; diversifying tourism products, promoting business associated with digital transformation; promoting communication, promoting, building a professional and attractive Thanh Hoa tourism brand.
The famtrip program "Discovering Thanh land" attracted the participation of many tourism businesses nationwide (April 2025).
20 years is a memorable milestone, marking the remarkable growth of Thanh Hoa Tourism Association. It is a journey of intelligence, enthusiasm, dedication and companionship for the common interests of the province's tourism member businesses. From the first bricks, the association has built a united, courageous and effective organization - a solid foundation for Thanh Hoa tourism to continue to break through and reach further on the journey of comprehensive development and international integration.
Dr. Le Xuan Thao
Chairman of Provincial Tourism Association
Source: https://baothanhhoa.vn/hiep-hoi-du-lich-tinh-thanh-hoa-20-nam-xay-dung-va-phat-trien-257288.htm
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