Learn about the banana rope hammock craft in Con Son.
Mr. Truong Van Vinh, Director of Ido Travel Can Tho, said: “Can Tho tourism is currently redefining its position in the unified space. Previously, we had tourism products about floating markets, fruit gardens, culture, etc. Now, with the addition of communes in the old Soc Trang province, we are exploiting more products from the Khmer culture of the South. Previously exploited routes often considered Soc Trang as a stopover, not a resting place, but now there are adjustments and changes. Travel businesses will certainly re-survey and integrate local specialties into the general product, thereby extending the stay and experience for tourists”. In fact, if the Khmer culture of the South is well exploited, it will create many unique tourism products, bringing its own identity to the new Can Tho land. In the old Soc Trang area, there are many ancient pagodas with unique architecture. At the same time, this land has a large Khmer population, which is the foundation for creating many products that deeply experience the indigenous culture associated with lifestyle and customs.
Mr. Tran Thanh Thai, Director of Mekong Smile Tourism Trading Joint Stock Company, also said: “Travel agencies must survey and redo Can Tho tourism products. We have started surveying since July to consider which destinations can be exploited in a cross-route. For example, with the outstanding product of city tours, previously city tours were usually 1 session, 1 day, now they can be expanded to longer products of 2 to 3 or 4 days, the ability of guests to stay will be higher”. Accordingly, the team specializing in research, product development and the market team of Mekong Smile are coordinating, based on data and tourism trends that tourists are interested in, to survey and build products according to the actual tastes of each customer group. Mr. Tran Thanh Thai shared: “For local tourism to develop, there must be consensus and synergy from many sides. With travel agencies, we need to sit down together, build a market research plan, from which we can have appropriate key product orientations, identify key connecting points with a clear communication, promotion and tourism stimulus plan. Then, invite partners to survey and connect to be effective.”
Meanwhile, Ms. Le Dinh Minh Thy, Director of Vietravel Can Tho, said: “In addition to surveying and building new products, I think that units should standardize existing Western products, and do well with inter-route products along the main Can Tho - Soc Trang (old) - Ca Mau axis. Based on Vietravel's actual data, these routes are very attractive to visitors in the Northern, Central and Southeast regions. Building products and assessing whether tourists accept them or not takes time, so for now, I think we should renew existing ones. In particular, focus on in-depth experiences.” Sharing the same view, Ms. Nguyen Thi Ngoc Suong, General Director of Hai Au Can Tho Hotel, Restaurant and Tourism Company Limited, also said: “The route is already there and the remaining problem is how to enhance the value of local tourism products, reposition and identify destinations with a more in-depth perspective. Tourism products need to have a thicker story to clarify the locality, creating each mark in each tourist experience journey”.
An example given by the business is that the experience in Cu Lao Dung is not only about exploring the diverse ecosystem: fresh water, salt water, brackish water, but also about connecting with the livelihood stories of farmers who both protect the forest, do tourism, and protect the environment. Or visiting Con Son is not only about exploring the destination but also about the story of farmers doing community tourism, protecting freshwater aquatic resources.
Ms. Vo Xuan Thu, Director of Victoria Can Tho Hotel, shared: “Our motto is to cooperate on the basis of mutual development. Therefore, we are ready to participate in cooperation to build local tourism products or promote and connect to expand the market. Besides the strength of accommodation, we have a fleet of boats that operate well inter-provincial, regional and international river tourism products. With the current open space of Can Tho, the destination system will certainly be more diverse than before. In our orientation, we will also survey the Can Tho river route to Cu Lao Dung and Tran De to create a route to Con Dao, hoping to create a new river product route for this route”.
It can be seen that tourism businesses are proactively approaching to renew local tourism products in many different ways. The common point is that the units connect, share information, join forces to build common programs; at the same time, propose solutions and recommendations on how to give the city's tourism a suitable direction in the new situation. With this synergy, it is expected that Can Tho tourism will gradually create new changes in tourism development.
Article and photos: AI LAM
Source: https://baocantho.com.vn/hiep-luc-xay-dung-san-pham-du-lich-dia-phuong-a189348.html
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