Mafbex 2025 opening ceremony images
Mafbex 2025 was held from June 11 to 15, 2025, at the World Trade Center (WTC), Manila, Philippines. The exhibition took place during the Philippine Independence Day weekend and attracted a large number of visitors as well as representatives of purchasing businesses and supermarkets to learn and explore new sources of supply.
In order to support domestic enterprises to introduce products and goods to consumers, partners and customers in the Philippines, after registering the booth, the Trade Office sent invitations to the domestic business community.
Responding to the invitation, many businesses sent sample products, company profiles, introductory catalogs... to display and introduce at the trade booth. Many businesses also directly sent people to introduce and invite customers to try the products right at the trade booth, attracting many customers to visit and exchange contact information to establish long-term partnerships. Many Vietnamese products with beautiful designs, sophisticated designs, attached with typical images and symbols, evoking beautiful images and memories of the country and people of Vietnam have brought many impressions to visitors. At the trade booth, many visitors also directly tasted, experienced and enjoyed the delicious flavors of many Vietnamese products such as instant coffee, cashew nuts, lotus tea, and candies. Some lucky customers also received gifts from the Trade Office including Vietnamese products.
Business booth image at Mafbex 2025 Exhibition
Safoco Food Joint Stock Company, a member of the Southern Food Corporation, has been actively sending representatives to participate in the Mafbex exhibition and its trade booth to introduce its products in recent years. Thanks to that, many customers, partners, and Filipino consumers have learned about the company's products, helping the company's market share in the Philippines market to continuously increase. At this year's Mafbex Exhibition, Safoco Food Joint Stock Company continued to send a delegation, led by Ms. Pham Thi Thu Hong - General Director, to attend and introduce its products at the trade booth.
Image of Safoco delegation introducing products at the trade booth
Ms. Pham Thi Thu Hong said that in 2025, many of the company's export markets will face difficulties, but the Philippine market is still one of the markets with the most positive growth for the company. Ms. Pham Thi Thu Hong said that through participating in introducing products at fairs and exhibitions in the Philippines, especially the Mafbex exhibition, and thanks to the support of the Trade Office in introducing products, in recent times, the company's sales and revenue in the Philippine market have continuously grown impressively, reaching over 15% annually and reaching 25% in some years.
Along with participating in displaying and introducing products at the trade booth at the Mafbex exhibition, the Safoco Company delegation also conducted a field survey at supermarkets. In particular, after conducting the field survey, Ms. Pham Thi Thu Hong said that if in 2023, the company's products were only sold in a few supermarket systems in Manila, Philippines, by 2025, they would be sold in most supermarket systems in Manila, Philippines, including many large supermarket systems such as SM Supermarket System, Robinsons Supermarket System, Pioneer Center Supermarket, Marketplace Supermarket System, Savemore Supermarket System, S&R Supermarket System, Landers Supermarket System...etc.
Safoco delegation surveyed product display at the supermarket
Participating in the Mafbex 2025 exhibition, in addition to the business booth to support domestic enterprises to display and introduce products, Huu Nghi Confectionery Company also directly participated in the booth with many Huu Nghi confectionery products displayed and introduced to consumers, partners, and visitors. Many visitors were interested and impressed with the taste and quality of the cakes produced by Huu Nghi Confectionery Company after being invited to try and taste the products.
Although this is the first time attending a fair and exhibition event in the Philippines, the first time attending the Mafbex exhibition, aiming to seek opportunities to expand the export market, according to the assessment of the representative of Huu Nghi Confectionery Company, through this event, many cooperation opportunities with Philippine partners have been opened. Some importers and supermarket systems have come to exchange, share information, test products, evaluate sample products as a premise for cooperation between the two sides.
Image of Huu Nghi Confectionery Company's booth at Mafbex Exhibition
Through the Mafbex Exhibition, it can be seen that the Philippines is a market with great potential for Vietnam's export products, especially in the context of the world supply market with many unpredictable fluctuations, while the Philippine manufacturing industry still has many limitations.
Source: https://moit.gov.vn/tin-tuc/thi-truong-nuoc-ngoai/gian-hang-thuong-vu-tai-trien-lam-mafbex-thu-hut-nhieu-khach-tham-quan.html
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