Tuoi Tre Newspaper conducts media training for Agribank staff

On the morning of July 25, the representative office of the Bank for Agriculture and Rural Development of Vietnam (Agribank) in the Southern region coordinated with Tuoi Tre newspaper to organize a training course on "Application of science and technology, digital transformation in communication work".

Journalist Le Xuan Trung, deputy editor-in-chief of Tuoi Tre newspaper, hopes that the training course will help Agribank's communications staff develop their expertise and adapt well to the digital media environment - Photo: TRI DUC

The training course took place over two days at the headquarters of Tuoi Tre newspaper, including 6 specially designed topics, closely following the reality and needs of improving communication capacity in the digital age for 55 Agribank management and communication staff from 47 branches in the Southern region.

Speaking at the opening ceremony, journalist Le Xuan Trung - deputy editor-in-chief of Tuoi Tre newspaper - emphasized that today smartphones and bank accounts are closely linked to all social activities, becoming an indispensable part of every citizen.

"Therefore, the relationship between banks and people is increasingly close. Communication plays a key role in bringing banking services closer to the community, contributing to improving service efficiency," said Mr. Trung.

Mr. Trung hopes that the training course will help Agribank's communications staff promote their professional capacity and improve their ability to adapt to the rapid changes in the digital media environment.

Ms. Truong Thi Anh Tuyet, Deputy Head of Agribank Representative Office in the Southern region, believes that Agribank employees will have meaningful training experiences at Tuoi Tre newspaper - Photo: TRI DUC

Ms. Truong Thi Anh Tuyet - Deputy Head of Agribank Representative Office in the Southern region - commented that this is a topical and strategic topic in Agribank's digital transformation journey when digital technology , artificial intelligence and modern communication platforms are opening up many opportunities to increase competitiveness and service quality.

According to Ms. Tuyet, in response to the requirement of digital transformation in all aspects of the country's socio-economic activities, implementing Resolution No. 57-NQ/TW of the Politburo on "breakthrough in science and technology development, innovation and national digital transformation", Agribank's board of directors has issued action plans and programs to promote the innovation movement, compete to improve skills, build a learning movement, contributing to the formation, nurturing and development of "Digital Culture" at Agribank.

This training program not only provides an overview of new technology trends such as AI, but also focuses on specific, practical applications in communication work: from content creation, video clip creation, event media image organization, to press handling skills in crisis management...

Thereby helping staff improve work performance, master technology and adapt better to the increasingly rapid digital environment.

Mr. Nguyen Tien Huy (white shirt), CEO of Pencil Group, AI expert, shared with students at the training course - Photo: TRI DUC

In the Southern region, Agribank is well aware that applying digital technology to communication is not only a trend but also an urgent requirement to improve labor productivity, promote products and services, manage brand image synchronously, promptly combat negative and toxic information, optimize costs, and make practical contributions to business activities.

Ms. Tuyet believes that with the participation of leading experts in the fields of journalism, technology, photography and digital content..., the training course at Tuoi Tre newspaper will bring high practical value and inspire innovation for each student, making practical contributions to Agribank's business activities.

Add new model

Journalist Bui Tien Dung said that the cooperation with Agribank to organize this training course opens up a new model in the training activities of Tuoi Tre newspaper - Photo: TRI DUC

Sharing with the students at the opening ceremony, journalist Bui Tien Dung - Director of the Training Center and Head of the Education Department of Tuoi Tre Newspaper , said that Tuoi Tre Newspaper has accompanied the training career of journalism - communication - public relations for decades.

In the past two years, training activities have been professionalized by coordinating with dozens of universities to send media students to Tuoi Tre newspaper to study and gain experience.

The cooperation with Agribank to organize this training course opens a new model in the training activities of Tuoi Tre newspaper, which is to coordinate with businesses, agencies, and localities to organize training courses, foster communication skills, and public relations according to the requirements and goals of partners.

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Source: https://tuoitre.vn/bao-tuoi-tre-tap-huan-truyen-thong-cho-can-bo-agribank-20250725104444868.htm