60% of consumers trust AI to make purchases

Consumers typically browse multiple websites when shopping online, but that is rapidly changing with AI.

Artificial intelligence is becoming a trusted advisor and, in many cases, the first voice consumers turn to. Nearly 60% of consumers say they have used AI to help them make a purchase, according to a study by the University of Virginia.

According to recent consumer surveys conducted by online shopping experience company Bloomreach on the impact of AI on consumer behavior, nearly half trust AI more than a friend when choosing an outfit.

“ Consumers are increasingly transferring the mental burden of choice to AI, while still retaining the final say,” said Professor Luca Cian, Darden School of Business at the University of Virginia.

This shift is shrinking the traditional customer journey. With nearly 77% of users saying AI helps them make decisions faster, old marketing channels are no longer really effective."

Consumers rely on AI to make purchasing decisions.

AI is supposed to not force users to adopt something completely new - it improves familiar habits. In particular, AI helps eliminate choice overload and increases confidence in decision making.

“Our research shows that people trust AI more in real-world purchases, but still prefer human recommendations when shopping for emotionally charged products,” added Professor Luca Cian.

Brands are not only trying to win over consumers, they are also trying to convince AI systems to recommend products.

AI in commerce today is present visually from consulting chatbots, product recommendation systems, customer data management... Especially for small and medium enterprises (SMEs), the application of AI becomes flexible and brings outstanding growth efficiency.

In addition to cutting operational costs, AI is also well-suited for customer service, according to Bloomreach. 36% of business professionals say the biggest benefit of AI today is the ability to provide round-the-clock customer service. Nearly half of professionals believe AI will be able to handle most customer service needs on its own.

At the recent "AI+ Unlimited Future" event, Mr. Cao Vuong, CEO of AIVA Group - a unit specializing in applying AI in businesses, said: "Only when using AI to create high performance at work will businesses create clear results in business from recruiting personnel to marketing, sales, ...

AI Chatbot is a tool that helps businesses increase sales automatically 24/7, because businesses will not lose customers because they do not have time to take care of them, even when they are sleeping."

Mr. Cao Vuong, CEO of AIVA Group, shares about the application of AI to businesses.

Many businesses see the effectiveness of AI in operating and processing work items with big data. Mr. Ngo The Anh, Head of Digital Transformation at Mega Lifesciences Vietnam, shared: "We have to look up tens of thousands of tax codes. The traditional way is extremely costly and slow, the team can only process about 20 codes per hour, completing 30,000 codes is almost an impossible task.

But instead of accepting it, I decided to apply AI to automate this process. The result was surprising: in just one night, we completed 15,000 codes and generated revenue of up to 75 million VND."

Businesses that leverage AI shopping systems and have a solid AI development strategy will have a distinct advantage in meeting customer expectations and thriving in the online retail space.

Manh Hung - Huong Pham

Source: https://vtcnews.vn/60-consumers-believe-in-who-they-buy-sam-ar955887.html