
The event took place on the evening of July 26 at Aeon Mall Ha Dong (Hanoi), marking the final stop in the 6-day journey of Cinderella's Dream Festival 2025, spanning 6 destinations, including Ho Chi Minh City, Can Tho, Buon Ma Thuot, Da Nang, Binh Duong (old) and Hanoi. The series of festivals carries the mission of accompanying disadvantaged girls - bringing practical experiences to empower them to believe in their own values and dare to nurture their dreams.
Up to now, the project has attracted tens of thousands of participants nationwide, including 600 girls in special circumstances who have been directly supported, cared for and inspired.
Inspired by the Children's Day, throughout the program, the event space in Hanoi is designed as a discovery map, where children can experience many interesting activities such as transforming into princesses and princes, stringing beads, coloring - drawing, auditioning, archery, participating in useful soft skills workshops... All together creating a fun, memorable space for the weekend.
The most touching highlight of the festival was the performance of 100 girls with special circumstances, accompanied by Miss H'Hen Niê - Ambassador of the project. This was the first time the children were able to wear beautiful dresses, have makeup, shine on stage, and fully feel the joy of being trusted, loved and supported.

Despite being pregnant, the project ambassador still took time to accompany the 6-day festival nationwide. She was always present early, kindly sharing and spreading positive messages to the children. Her simple and sincere sharing from her own determined journey touched the hearts of many parents and children in the capital.
After many months of accompanying the project, Hen feels so happy to listen, to touch the stories and emotions at each destination. Hen hopes that the festival series can bring beautiful memories, become a small fire, light up and warm the hearts to help disadvantaged girls in society know that they have the right to dream, deserve to be loved, thereby firmly overcoming difficulties in life." - H'Hen Niê emotionally shared.
The festival in Hanoi was accompanied by many units such as Biti's, Rabity, Cocoon, Tohe, Andros Fruit Me Up, AEON Mall Ha Dong Commercial Center... In addition, the program has contributions from PNJ customers through the 2025 Fortune Hunting program and the activity of deducting sales revenue from the Kind Heart collection. From the first days of its inception, Cinderella's Dream has created a positive effect on media platforms, with millions of views and joining hands to spread positive life inspiration to disadvantaged girls.
After the “Cinderella Dream” journey in 2025, PNJ affirms its commitment to continue accompanying disadvantaged girls, not only in one project but throughout the journey to fulfill the mission of honoring human beauty and life in a sustainable way. The humane values from the program will continue to spread, inspiring a society where every girl has the right to dream, to learn and to shine in her own way regardless of her starting point.
Source: https://hanoimoi.vn/tre-em-hoan-canh-dac-biet-kho-khan-vui-choi-tai-ngay-hoi-giac-mo-lo-lem-710562.html
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