Two coffee businesses in Dak Lak have exported thousands of packages of "non-deforestation origin" coffee to the US, raising the position of Vietnamese coffee.
Coffee products are processed from non-encroaching natural forest cultivation areas, by 2-9 Coffee One Member Co., Ltd. (Simexco Dak Lak) - Photo: MINH PHUONG
On the afternoon of March 11, EDE Farm Trading and Service Company Limited (MISS EDE) announced the export of 2 more containers of finished roasted and ground coffee to the US market, expected to be completed in the second quarter of 2025.
MISS EDE representative said that this shipment includes 24,000 packages of roasted and ground coffee and 18,000 packages of pure coffee beans, produced according to the EUDR (European Union Deforestation Regulation) certified process - the European Union's strict standards on deforestation prevention and transparent traceability.
This is the next step in the company's export expansion strategy, bringing Buon Ma Thuot robusta coffee that meets sustainable standards to demanding markets such as the EU and the US.
This coffee product is processed from a non-encroaching natural forest cultivation area, carried out by 2-9 Coffee Company Limited (Simexco Dak Lak).
The export expansion demonstrates the recognition of US consumers - one of the most demanding markets in the world - for Buon Ma Thuot coffee and the MISS EDE brand.
After receiving positive feedback and stable sales, the US partner decided to import more products from MISS EDE, affirming the position of Vietnamese brands in the international market.
2 containers of "deforestation-free" coffee have arrived in the US
Previously, MISS EDE successfully exported its first container to the US market, with 18,000 packages of finished roasted and ground coffee. The product has been on shelves in supermarkets and received positive reviews from consumers.
In 2024, MISS EDE and Simexco Dak Lak exported the first container to the US - Photo: MINH PHUONG
In addition, this enterprise also signed a second 5-year memorandum of understanding with Simexco Dak Lak, aiming to build a raw coffee supply chain that meets 4C, Fairtrade and Rainforest Alliance standards.
The addition of the EUDR standard helps complete the coffee supply chain without encroaching on natural forests, meeting strict EU regulations from 2025.
MISS EDE has also signed a cooperation agreement with The Nanum Trading (Korea), becoming a partner to distribute coffee and chocolate products in this market, and at the same time import and distribute Korean health drink products in Vietnam.
Source: https://tuoitre.vn/them-2-container-ca-phe-nguon-goc-khong-pha-rung-xuat-khau-sang-my-20250311153248878.htm
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