Increase interaction to better serve readers

Nowadays, social networks (SNS) have become an indispensable part of people's daily lives, especially in accessing information. For many years, Dong Nai Newspaper has proactively exploited and promoted the role of SNS to connect with readers (BD).

Editor-in-Chief of Dong Nai Newspaper Dao Van Tuan presents money to support a student with a serious illness (2024).

Social media platforms actively built and developed by Dong Nai Newspaper such as Facebook, Zalo, YouTube have updated news quickly, interacted directly with the press and responded promptly to the opinions and questions of the press. This not only helps strengthen the connection between the press and the public, but also improves the effectiveness of propaganda and public opinion orientation.

Easier access to readers

Along with traditional interactive channels such as: direct comments at the editorial office or via post ; via email, via the comment box/box below each article on the electronic newspaper..., in recent years, the interactive channel on Facebook of Dong Nai Newspaper has attracted a large number of interested readers, with nearly 260 thousand followers, becoming a familiar address for many readers.

Dong Nai Newspaper selects some outstanding news and articles from print and electronic newspapers to post on Dong Nai Newspaper's Facebook page to make the news and articles more accessible to BD.

To increase interaction, create friendliness and closeness, the Dong Nai Newspaper fanpage administrator when citing news and articles on the page also writes a lead, introduction, not just simply providing links. Thanks to that, every day the Dong Nai Newspaper fanpage receives tens of thousands of comments, shares and interactions from BĐ. Many articles have tens of thousands of likes, reach or interactions.

Each opinion of the press interacting on the social media account of Dong Nai Newspaper is not only an expression of attitude, but also a valuable source of information to help the press orient its content and accurately reflect the concerns of society. Through this information channel, the newspaper's editorial board can refer to organizing propaganda in a way that both ensures the newspaper's objectives and better meets the needs of the press.

Add more sources to serve readers

The responses of the Editors under the news, articles, clips... quoted on the Facebook of Dong Nai Newspaper are also a source of information to help the newspaper operate better. Interaction helps the Editors share and sympathize with the issues and articles that they are interested in, and at the same time express their personal opinions frankly and directly. This helps the information spread, creating an effect in public opinion.

For example, the information: "Female student with rare disease needs help" published in Dong Nai Newspaper on September 4, 2024, some benefactors supported this female student with more than 126 million VND for treatment. Thanks to the interaction of BĐ under the news and articles about storm No. 3 (storm Yagi , September 2024) cited on Dong Nai Newspaper's social media accounts, many agencies, units and individuals through the newspaper contributed more than 600 million VND to support people in the northern mountainous provinces to overcome the severe consequences of storm No. 3.

In many cases, based on the information provided by the BD, Dong Nai Newspaper quickly sent reporters to investigate and write articles reflecting the situation. Articles based on "hot" information were published promptly, meeting the expectations and adding to the BD's trust in the press, such as: The environmental pollution from the cowshed next to the school (in Xom Ho hamlet, Phu Hoi commune, Nhon Trach district). Immediately after the BD reflected, Dong Nai Newspaper reporters verified and wrote an article: Environmental pollution from the school's reptile shed (posted on October 9, 2023) reflecting the actual situation above. After that, the provincial leaders gave instructions and the locality completely handled the above pollution situation, returning a clean environment to the residential area and school.

Recently, from the source of BĐ, Dong Nai Newspaper reported: "A series of drivers are upset because a barrier has blatantly sprung up to block trucks to collect fees", the article received a "huge" amount of interaction from BĐ, creating strong public opinion. As soon as the newspaper published, Dong Nai Police stepped in to verify the case, the Standing Committee of the Provincial Party Committee also directed to clarify the incident...

Kim Lieu

Source: https://baodongnai.com.vn/xa-hoi/202506/tang-tuong-tac-de-phuc-vu-ban-doc-tot-hon-6570a1e/