Early Game Show Screenings: A New Trend Attracting Young Audiences

Recently, an interesting phenomenon has emerged in the entertainment market in our country when some game show producers have started to organize early screenings (preview screenings) for some episodes before they are broadcast on television, right at cinema complexes in Hanoi and Ho Chi Minh City. For example, the game show Dau truong gia toc (Run for time Vietnam) for the first time brought the audience to experience the "preview" as a cinema event - instead of just watching teasers on the small screen as before.

The most outstanding feature of Acceleration Arena is the combination of action, role-playing and cinematic effects, making players feel like they are living in a cinematic survival world . Organizing early screenings in theaters not only helps promote the program's image professionally, but also creates more interaction points between fans and the program. "Hardcore fans" of participating artists such as: Duong Domic, Rhyder, Ngo Kien Huy, Phuong Anh Dao... have the opportunity to meet directly, interact after the screening, and even participate in games to experience the feeling of "being chased like a character in the show". This creates a community of "experienced fans", not only watching the program, they also live with the emotions, tension, excitement and cheering on the spot - a feeling that is difficult to get when watching on regular TV.

Being able to participate in events, receive gifts, and meet artists is a strong motivation for audiences to not feel sorry for spending money to buy tickets in advance, instead of waiting to watch for free on TV. This is a new step to help elevate game shows to the level of "cinema", not only investing in content, but also in the way of organizing and communicating with audiences. Of course, implementing early screenings requires the production unit to "spend" when cooperating with theaters to organize programs like cinetours. However, if implemented properly, this will be a model to create events that spread quickly, create a PR boost, and increase ratings for game shows. That is why Accelerated Arena has boldly pioneered, hoping to create new territory for the next game shows.

Organizing early screenings of game shows at cinemas is a bold and professional approach, opening up a way to position the brand, build experiences and connect with the fan community right from the pre-broadcast stage. This model promises to become a mark and lead the way for a generation of “non-traditional” Vietnamese game shows, emphasizing the experience factor and the closeness between the audience and players in the 4.0 era.

Minh Ngoc

Source: https://baodongnai.com.vn/van-hoa/202506/suat-chieu-som-game-show-xu-huong-moi-thu-hut-khan-gia-tre-2d50ee6/