Saigon Co.op: cooperative elevates the value chain of Vietnamese goods

Over 35 years of establishment and development, from the original name 'Ho Chi Minh City Trading Cooperative', Saigon Co.op has grown into a modern retail system with nearly 1,000 points of sale nationwide.

Co.opmart discounts OCOP products to celebrate International Cooperative Day - Photo: HC

Ho Chi Minh City Union of Trading Cooperatives ( Saigon Co.op ) - the largest trading cooperative in Vietnam officially launched a series of practical activities to honor the collective economic model, affirming its pioneering role in developing a sustainable pure Vietnamese retail system.

In response to International Cooperative Day (the first Saturday of July, this year falling on July 5, 2025), Saigon Co.op not only holds many meaningful events but also brings many benefits to customers.

Journey of happiness for the community

Holding high the red flag with yellow star, Vietnamese people from all regions, from the elderly to children, from women in ao dai to men in brocade costumes, from neat office workers to farmers covered in sweat from the fields... all smiled brightly, full of pride. And then, they took souvenir photos together, joined hands to participate in a large-scale community project organized by Saigon Co.op, creating an impressive highlight to welcome the International Day of Cooperatives.

Saigon Co.op announced that it has just established and honored to receive a National Record with the community project "Online Vietnam Map made from 50,000 photos of happy smiles taken with the national flag" in the Happiness Journey campaign.

"The campaign is not only an activity to connect customers with a purely Vietnamese retail brand but also an opportunity to celebrate major holidays of the year with the whole country. At each stop, in addition to taking photos, Saigon Co.op also coordinates with the locality to organize special cultural programs such as historical reenactments in Quang Tri, Central Highlands gong performances, and amateur music in Ben Tre ... Thereby contributing to promoting the image of people, regions and OCOP products typical of each locality," said a representative of the unit.

Tens of thousands of customers have joined Saigon Co.op on the journey of spreading Vietnamese values, together creating a meaningful record: Where the national flag and smiles together create a symbol of solidarity, love and hope for the future.

In addition to community activities, Saigon Co.op is also a pioneer in building "green standard" cooperatives with continuous efforts in environmental protection, promoting sustainable consumption and spreading green lifestyle in the community. The Co.opmart and Co.op Food supermarket systems (under Saigon Co.op) were honored to receive the Ho Chi Minh City Environmental Award from the Department of Agriculture and Environment of Ho Chi Minh City (formerly the Department of Natural Resources and Environment) in mid-2025.

Standing out in the activities responding to the International Cooperative Day (July 5), Saigon Co.op staff members simultaneously participated in blood donation in Ho Chi Minh City and many localities, demonstrating social commitment and the spirit of "for the community", the core of the modern cooperative model.

Enhancing the value chain of Vietnamese goods

Over 35 years of formation and development, from the original name "Ho Chi Minh City Trading Cooperative", Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op) has grown into a modern retail system with nearly 1,000 points of sale nationwide.

This network includes a full range of models from convenience stores, supermarkets, hypermarkets, shopping malls to e-commerce, meeting diverse consumer needs.

In that development journey, the unit has gathered more than 15,000 officers, employees and workers. Together, they are dedicated and united to build a cooperative that is united and persistent in overcoming challenges for the purpose of serving the community and spreading profound human values.

Reality shows that many food stores, supermarkets and hypermarkets belonging to Saigon Co.op are gradually becoming familiar destinations for domestic customers, as well as attracting the attention of a segment of international tourists and foreigners living and working in Vietnam.

Trust in product quality, dedicated service style, and experiencing a space bearing the mark of Vietnamese consumer culture in a modern context... are the factors that make customers choose to come back again and again.

Growing with the leading consumer goods retailer brand in Vietnam, Saigon Co.op affirms that it is always steadfast in its development orientation for the community, making efforts to actively contribute to ensuring social security, promoting the spirit of "Vietnamese people prioritize using Vietnamese goods", and constantly improving the value chain of Vietnamese goods in the regional and international markets.

Open a promotional party to celebrate International Cooperative Day

From July 3 to 16, 2025, at more than 800 points of sale nationwide, Saigon Co.op launched the program "Big discount party to celebrate International Cooperative Day", introducing a series of local specialties, OCOP products and Co.op private label products with discounts of up to 50%.

The program is the result of a sustainable network of connections between Saigon Co.op and cooperatives and traditional craft villages across the country, ensuring a stable supply, high quality and reasonable prices for consumers.

On this occasion, Saigon Co.op simultaneously launched many outstanding promotional programs. The program "Celebrating International Cooperative Day - Affordable, quality standards" reduced from 15 - 23% for local specialties, OCOP, vegetables, fruits and chemicals.

Typical products in the program include: Khai Hoan OCOP fish sauce, Le Gia OCOP shrimp paste, ATK OCOP caramel sauce, dried pineapple fish, tapioca noodles, Dat OCOP smooth peanut butter, green-skinned grapefruit, Thai rambutan, yellow melon, white cabbage, squash... priced from only 6,000 VND. In particular, Co.op member customers will receive 5 times the accumulated points for each product from 10,000 VND or more.

In addition, the program "Fragrant clothes - No worries about the price" offers up to 50% discount on chemical products, household cleaning products, and body care products from major brands such as Omo, Lix, On1, Downy, Comfort, Close Up, P/S, Dove, Olay, Selsun...

In the household and apparel segment, a series of products are deeply discounted in the "Buy and Get a Discount" program, such as Sunhouse blenders, Comet electric hot pots, Supor electric kettles, microfiber pillowcases, adult plastic slippers... all with discounts of up to 50%. In addition, many items are eligible for the "buy 1 get 1 free" program and "bargain" price promotions.

On two weekends from July 4 to 6 and from July 11 to 13, 2025, Saigon Co.op launched a "Super Deal" program for customers with shopping bills from 300,000 VND.

Accordingly, customers can immediately buy air fryers, non-stick pans with marble patterns, plastic cabinets, and mop sets at preferential prices in the first week, and ST25 fragrant rice, soybean oil, shower gel, and many other essential products at cheaper prices from VND50,000 to over VND900,000 in the following week.

In particular, the Shopping Season 2025 program with the theme "Buy to your heart's content - Race to shop" is also deployed throughout the system, including many product lines such as household appliances, apparel, technological foods, chemicals and private label products.

Full of member gifts, great deals on both online channels

Along with promotional activities at the supermarket, the system also implements a series of programs exclusively for member customers such as "Exciting promotions - Celebrating International Cooperative Day", "Economical shopping - Maximum promotions", "Hunting for bonus stamps - Quick gift exchange", "Beautiful days with double promotions", "Higher rank - Deeper discounts", "Tuesday, free to accumulate points" and "Member promotions - Thousands of bonus points". These activities help customers accumulate points, receive vouchers, and exchange gifts such as RoyalVKB knife sets, depending on their bronze, silver, gold or platinum membership card level.

On the online shopping channel, the online promotion program applies a discount of up to 50%, bonus points, and vouchers of up to 700,000 VND for customers when ordering via the Co.op Online application or website cooponline.vn.

Source: https://tuoitre.vn/saigon-co-op-hop-tac-xa-nang-tam-chuoi-gia-tri-hang-viet-20250705073330195.htm