Organizing specialty weeks, mobile sales points, livestreaming agricultural products or bringing OCOP products into supermarket systems... are becoming new ways to help Vietnamese agricultural products in general and Vinh Long in particular reach consumers more easily.
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| Finding a stable outlet for agricultural products is a problem that needs to be solved for farmers and businesses. |
Changing the way we approach the market
In the context of the market increasingly demanding high quality and transparency, agricultural production according to safety standards is a prerequisite. It is no longer a matter of selling as much as possible, but farmers are aware that only when agricultural products meet quality standards and have safety certifications, is it one of the ways to find stable output.
Mr. Tran Thanh Ha (Dong Hau Hamlet, Dong Thanh Ward) has been cultivating 6 hectares of pomelos for over 13 years. He shared that applying the VietGAP process helps him keep a diary, manage organic fertilizers, and prevent pests properly. Thanks to this, the pomelos have a delicious, safe taste, making consumers feel more secure.
In the favorable season, his garden harvests 3-4 tons/month; in the unfavorable season, the output decreases by about 50%. However, linking consumption with businesses has helped the grapefruit garden stabilize its output, avoiding the situation of "good harvest, low price". He hopes that Vinh Long's Nam Roi grapefruit will become increasingly known to consumers in many places, conquering both domestic and export markets.
Not only stopping at farming, many local businesses boldly delve into processing to increase the value of agricultural products. Mr. Nguyen Thanh Viet - founder of Nhat Ngoc Cake Company Limited (Tan Hanh Ward) said: From familiar sweet potato ingredients, Nhat Ngoc has developed many product lines: rice paper, cookies, sweet potato moon cakes... meeting 4-star OCOP standards; along with dried sweet potato products with diverse flavors such as honey, seaweed, BBQ.
According to Mr. Viet, the deep processing direction is the key for Vinh Long sweet potatoes to go beyond the limits of raw agricultural products, becoming a specialty with high added value. This process not only applies modern techniques to create new products, but also preserves the characteristic flavor. Thanks to that, the enterprise has expanded the market, created more jobs, and at the same time built a product brand associated with local resources, helping Vinh Long sweet potatoes become known to more people.
According to the Provincial People's Committee, in the first half of 2025, the province recognized 145 new OCOP products; bringing the total number of certified products to 1,071 (869 3-star products, 186 4-star products, 6 potential 5-star products and 10 5-star products). This is an important foundation for local agricultural products to enter modern distribution channels, improve competitiveness and affirm their brands.
Bringing agricultural products far and wide
Along with improving quality, the provincial industry and trade sector focuses on expanding distribution channels. Major retail systems have now deployed mobile sales points and booths introducing local specialties, helping consumers access these products right at the supermarket.
Mr. Van Quoc Hoang - Director of Co.opmart Vinh Long said that currently 90-95% of the goods on supermarket shelves are Vietnamese goods, including many local specialties and OCOP products. In addition, the supermarket always accompanies businesses and cooperatives in promoting, supporting display, and organizing mobile trips "bringing Vietnamese goods to the countryside" to contribute to introducing local specialties to consumers. This is not only a sustainable consumption channel but also helps build trust in local agricultural products.
In addition to traditional distribution channels, digital transformation and e-commerce are becoming "extended arms" to bring agricultural products to consumers across the country. A typical example is the Week "Promoting Vinh Long agricultural products - Taking advantage of infrastructure, raising the level of OCOP". The event brought together many typical products of the province such as grapefruit, orange, and bald coconut that meet OCOP 3-4 star standards. In just 1 week, more than 185 tons of agricultural products were consumed directly through livestream sessions on TikTok Shop and Sendo Farm; recording more than 622,000 livestream views, 14.1 million video views and nearly 1.57 million interactions on social networks.
Mr. Nguyen Quang Thuat - Deputy General Director of Sendo Farm Online Supermarket emphasized: "When high-quality agricultural products are combined with modern infrastructure, digital platforms and a content creation community, the value of the products is not only maintained but also widely spread. We are committed to continuing to accompany the Department of Industry and Trade in trade promotion activities, elevating Vietnamese agricultural products through online channels".
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The industry and trade sector creates conditions to promote the consumption of agricultural products through e-commerce channels, large supermarket systems and clean food store chains.
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Mr. Tran Quoc Tuan - Director of the Department of Industry and Trade said that from now until the end of the year, the industry and trade sector will promote signing orders and participating in trade promotion conferences inside and outside the province. In particular, the Department of Industry and Trade is building a livestream room dedicated to farmers and businesses, where they can directly sell products for free on the digital platform.
TikTok also committed to organizing training courses to support farmers and cooperatives in accessing this modern business method. At the same time, the department will tighten market management, prevent poor quality, fake and counterfeit goods, contributing to creating a healthy business environment, protecting and increasing consumer confidence.
Focus on synchronously implementing many solutions to both improve the efficiency of agricultural product consumption and promote local culture and tourism to domestic and foreign tourists. The industry will effectively implement the Project on developing the domestic market in conjunction with the campaign "Vietnamese people prioritize using Vietnamese goods"; promote trade promotion, develop e-commerce and build a modern and comprehensive digital ecosystem. Along with that, invest in logistics infrastructure to serve agricultural e-commerce.
| In the coming time, the Department of Industry and Trade will coordinate with relevant sectors to restore and preserve rural industries and craft villages; support new development, improve the quality of OCOP products from 3 stars to 4-5 stars; bring typical rural industrial products to international trading floors; communicate and promote local specialties associated with tourism events, create new, different, highly competitive tourism products... |
Article and photos: THAO TIEN
Source: https://baovinhlong.com.vn/kinh-te/202509/mo-rong-kenh-tieu-thu-nong-san-cua-tinh-30d08e6/
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