Recently, besides some shops closing and ceasing business, many shops in Ho Chi Minh City also had grand openings. In particular, the "trendy" opening announcements with attention-grabbing content were also shared on social networks and interested diners.
"Grand opening. Quang Hung MasterD, Hieu Thu Hai, Son Tung, Hoa Minzy... will not come. You are happy to come to the shop!"; "This shop belongs to My Tam's fans"... the opening announcements are presented in a way that makes many people think that famous people will be there. However, if you read carefully, you will discover that it is just a misunderstanding.
The announcement of an upcoming opening in front of a restaurant in Ho Chi Minh City attracts the attention of many passersby.
PHOTO: CAO AN BIEN
Many people expressed their excitement and delight at the above opening announcements because of the humor and fun of the shop owners. Some people also said that they were almost fooled but were not upset, on the contrary, they were very impressed, and even paid more attention to the shop's opening.
Walking on Ly Thuong Kiet Street in Dien Hong Ward (Ward 14, old District 10) at the end of June, Ms. Ai Trinh (26 years old) noticed a grand opening notice posted on both sides of a restaurant with the content: "This restaurant belongs to singer My Tam's fans". However, the word "fan" was printed in super small font size, causing her to misunderstand that this restaurant belonged to singer My Tam.
"I was a bit suspicious so I looked closely, it turned out that the shop was a fan of Ms. My Tam. At that time, I felt quite excited, and laughed because I almost got "tricked". I think this is an effective way of promoting and communicating for the shop because it attracts the attention of many people", Ms. Trinh shared more.
Beware of communication problems
Previously, billboards with other "strange" content also became a "trend" that many shops took advantage of to attract attention such as: "Trang used to say I was poor. Now I open 2 hair salons right in the city center. Do you regret it yet? 30% discount for customers named Trang", "Linh! You used to say I was poor. Now I open a teddy bear factory. Do you regret it yet?"...
Applying this "trend", at the end of May and the beginning of June, a Vietnamese coffee shop about to open in Bangkok (Thailand) has faced a wave of criticism on social networks in this country because of the advertisement content translated directly from Vietnamese: "In the past, you said I was poor, now I have opened a huge Vietnamese coffee shop in the middle of Bangkok. Do you regret it yet?".
Some shops with opening announcements causing a stir on social networks
PHOTO: SCREENSHOT
While in Vietnam, this is a humorous saying, when translated into Thai without adjusting the context, the message was misunderstood as an inappropriate and offensive sarcasm. After that, this brand faced a media crisis, had to cover the signboard and post an apology.
Having used the above advertising method not long ago, Mr. Tung Pham (30 years old) living in Khanh Hoa (formerly Ninh Thuan ) shared that in fact this form of communication has brought him effectiveness when many passersby were interested in taking pictures as well as sharing his brand on social networks.
Mr. K., the owner of a newly opened noodle shop in Binh Dong Ward (formerly Ward 5, District 8) said that during the opening period, every shop owner hopes to attract many customers to come and support the shop. According to Mr. K., catching the "trend" with eye-catching billboards is also an effective way of communication.
According to many restaurant owners in Ho Chi Minh City, this "trendy" way of communicating is actually effective.
PHOTO: SCREENSHOT
"I'm quite shy about these humorous advertising methods, so when I opened the shop, I didn't choose to do it this way but mainly promoted it on social networks. Because my target audience is ordinary workers, I think humorous advertising methods are not effective, and if not careful, I might have a communication problem," he shared.
And you, what do you think about the "trendy" communication of shops in Ho Chi Minh City as well as other provinces? Please share your opinion in the comment section below.
Source: https://thanhnien.vn/khai-truong-kieu-bat-trend-o-tphcm-hai-huoc-hut-khach-nhung-de-gay-hoa-truyen-thong-185250623152319782.htm
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