The event marks the next step in the strategy of investing in real-life experience space, enhancing the shopping experience, a direction that is becoming increasingly essential as the technology shopping behavior of Vietnamese users is changing rapidly.
The ASUS Exclusive Store model is not intended to replace traditional distribution channels, but rather plays a complementary role, creating an additional "touch point" in the user's shopping journey.
The store in Ho Chi Minh City displays a full range of the company's popular to high-end models. Users can find Vivobook models for students, the Vivobook S series aimed at modern youth, and high-end Zenbook lines with ultra-thin and light designs, notably the dual-touchscreen Zenbook DUO and the ultra-light Zenbook A14 with Snapdragon X chip.
In addition, the ROG Strix, ROG Zephyrus, ROG Flow gaming laptop lines for customers who require powerful performance, superior graphics processing capabilities, or the ROG Ally handheld gaming console are also fully displayed, allowing customers to easily compare and choose according to their actual needs.
In particular, the experience area dedicated to the latest AI laptop models helps users visually explore features such as smart search or real-time translation right on the device without the need for the Internet.
ASUS is the first brand to bring AI laptops meeting Copilot+ PC standards to the Vietnamese market and currently holds more than 50% market share of AI laptops running Windows (as of June 2025). The company's Copilot+PC models range from high-end lines such as Zenbook A14, Zenbook S16, to popular lines such as Vivobook 16, affirming its commitment to continuing to popularize the most advanced technologies to a wide range of domestic users.
“This is not just a new store, but a step forward that clearly demonstrates ASUS’s user-centric philosophy. We are not only bringing advanced technology to Vietnam early, but also creating conditions for users to truly feel the value that these new technologies bring…”, shared Mr. Peter Chang, General Director of ASUS Asia Pacific .
On the occasion of the opening of ASUS Exclusive Store in Ho Chi Minh City from August 5 to September 5, 2025, ASUS cooperated with Phong Vu to organize the ASUS Fest event.
Accordingly, customers who purchase ASUS products on the designated list at ASUS Exclusive Store HCMC will receive a coupon worth up to 1,000,000 VND along with many other programs...
Source: https://www.sggp.org.vn/khai-truong-asus-exclusive-store-dau-tien-tai-tphcm-post807006.html
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