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HABECO was honored in the Top 10 Strong Vietnamese Brands - Excellent Business 2024

Việt NamViệt Nam22/10/2024

Hanoi Beer - Alcohol - Beverage Corporation ( HABECO ) is proud to be honored in the list of Top 10 Strong Brands 2024 in the category of "Excellent Business" 2024 organized by Vietnam Economic Magazine...

Initiated in 2003, the Strong Vietnamese Brands program organized by Vietnam Economic Magazine - VnEconomy has become the most prestigious annual event, recognizing and honoring outstanding enterprises that have made great contributions to the development of the economy. The honored brands are all typical faces, highly appreciated by domestic and foreign organizations for their brand value, competitiveness and sustainability. Over the years, HABECO has always strived to fulfill its output targets, contributing thousands of billions of VND to the State budget each year. Thanks to its continuous efforts in production and business activities, along with its contributions to society and the country, HABECO is honored to be honored as a business in the Top 10 Strong Vietnamese Brands - Excellent Business 2024. Famous products under the HABECO brand such as Truc Bach Beer, Hanoi Bottled and Canned Beer, Hanoi Draft Beer, etc. have received the trust of consumers for both quality and style, conquering beer connoisseurs at home and abroad. However, in the competitive context of an open and integrated market economy, foreign competitors with great potential have been and are the difficulties that domestic enterprises in general and HABECO in particular have to face to develop national brands and enhance the position of Vietnamese consumer goods. HABECO, with the spirit of continuous research, always aims to improve product quality and improve packaging and identification to suit consumer tastes, especially young consumers. This is considered a strategy, direction, and strong "transformation" to elevate the brand of HABECO, a leading domestic beer enterprise in Vietnam that has entered a high-class, professional playing field in the competitive integration period. In addition, HABECO always promotes a sustainable brand development strategy, enhancing the brand's competitiveness in the domestic and regional markets; along with commitments to the community, fulfilling the social responsibility of a National Brand enterprise. With a journey of more than 132 years accompanying Vietnamese consumers, HABECO has become a symbol of quality and trust. The Strong Brand Vietnam 2024 Program is a worthy recognition of HABECO's continuous efforts in innovation, creativity and improving product quality to conquer beer connoisseurs at home and abroad over the past decades. Source: https://kinhtedothi.vn/habeco-duoc-vinh-danh-top-10-thuong-hieu-manh-viet-nam-kinh-doanh-xuat-sac-2024.html

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