Introducing cultural and artistic tourism products in Hue

VHO - On the afternoon of July 25, Hue City Tourism Promotion Information Center coordinated with 4LLIN Company Limited and AEON MALL Hue Trade Center to introduce the product "Cultural and artistic experience tourism".

Performance of Iron Monkey by Vo Kinh Van An. Photo: S.THUY

Accordingly, the parties involved aim to periodically organize a series of cultural and artistic tourism activities at AEON MALL Hue. From there, create an integrated cultural journey for visitors to enjoy art, experience cuisine and participate in shopping in a modern, intimate space.

The highlight of this series of activities is the visual stage programs created and performed by 4LLIN Performance Art in collaboration with local artisans and professional artists; promising to bring unique experiences, attracting international visitors.

At the introduction, travel agencies and guests enjoyed excerpts of the art work “Civil governance - Martial arts”; including impressive martial arts performances of the Van An martial arts school in Hue .

Ms. Tran Thi Hoai Tram, Director of Hue City Department of Tourism , said: In the first 7 months of 2025, Hue City welcomed 4 million tourists , exceeding the number of visitors in 2024. In recent times, the tourism industry has had new and outstanding tourism products that contribute to making Hue vibrant at night.

Artists perform at the cultural and artistic tourism product introduction event in Hue. Photo: S.THUY

The introduction of this project contributes to promoting Hue’s cultural values in a modern, creative and sustainable way. The close coordination between the parties is a testament to the common commitment to creating in-depth tourism products that bring long-term benefits to the community and the local tourism industry.

“To develop the tourism industry sustainably, it is necessary to have the cooperation of businesses, travel agencies, media partners and tourists from near and far… We expect that the cooperation of all parties to organize suitable tourism products will contribute to attracting tourists to Hue to experience and prolong their stay,” said Ms. Tran Thi Hoai Tram.

The project on Hue City Cultural and Artistic Experiential Tourism products has the direct participation of young artists from 4LLIN's training program, taking on roles from organization, communication to performance.

Focusing on training the next generation not only helps increase expertise but also ensures the sustainable development of Hue's cultural and artistic sector in the long term.

Source: https://baovanhoa.vn/du-lich/gioi-thieu-san-pham-du-lich-trai-nghiem-van-hoa-nghe-thuat-tai-hue-156334.html