PlayStation 5 price increases sharply

Sony announced a $50 price increase for its entire PlayStation 5 lineup in the US starting August 21, citing the tough economic environment and the impact of import tariffs.

PlayStation 5 price increase in the US market. Photo: Bloomberg .

According to The Verge , Sony has just announced that it will increase the price of all PlayStation 5 models in the US market by $50 , starting from August 21. In an official blog post, the Japanese technology giant explained that the reason comes from the "challenging economic environment", especially the import tax policy issued by President Donald Trump's administration, causing high production and distribution costs.

According to the new prices, the standard PlayStation 5 will be sold for $549.99 , the Digital Edition for $499.99 , and the PlayStation 5 Pro for $749.99 . Sony emphasized that the adjustment only applies to the console, while the prices of PS5 accessories remain the same.

The move is not surprising. Since April, Sony has raised the price of the PS5 in many major markets such as the UK, Europe, Australia and New Zealand. In May, the company also mentioned the possibility of increasing the price in the US to offset the impact of tariffs. The price change is seen as a concrete step for the company to respond to the volatile global economic and trade situation.

It's not just Sony, competitors are also in a similar situation. Microsoft has raised the prices of Xbox hardware and accessories, notably the Xbox Series X Digital Edition, which is now priced at $549.99 . Nintendo has also adjusted the prices of many Switch accessories, and increased the price of the original Switch earlier this month. The successive changes show that the console industry is under great pressure from production costs, logistics, and tax policies, making it almost impossible to maintain the old prices.

Analysts say Sony’s decision to raise prices will have a significant impact on the US market, which is considered one of the company’s key markets. In a context of fierce competition between the three major brands PlayStation, Xbox and Nintendo, higher prices could affect consumer purchasing behavior, especially those considering choosing between consoles. However, the PS5’s appeal is still highly appreciated thanks to its exclusive gaming ecosystem and large user community.

The simultaneous price adjustments by companies ahead of the launch of a new generation of consoles show that the global console market is entering a period of strong movement. Users are forced to accept higher prices, while companies must find a balance between production costs, commercial policies and customer affordability.

With this decision, Sony once again shows its priority on stabilizing profits in a context where the gaming industry is facing many challenges that show no signs of cooling down.

Source: https://znews.vn/playstation-5-tang-gia-manh-post1578726.html