Lyst, the global fashion shopping platform, recently released The Lyst Index, a quarterly ranking of the hottest fashion brands and products. With 160 million shoppers each year and the largest fashion data set, Lyst is a unique source of global fashion information.
In the category of hottest fashion products in the second quarter of this year, 6/10 hottest items were shoes, 3 more than in the first quarter.
In the first quarter, adidas Taekwondo and Puma's Speedcat Ballet Flat ranked second and third on the list, respectively. These two designs are considered a combination of performance and fashion.
But in the following quarter, the Vibram FiveFinger (top 5) saw a 110% increase in traffic on Lyst, replacing the two models mentioned above.
Jennie and Shin Min Ah promote the FiveFinger V-Soul shoe model (Photo: Getty, Vibram).
This design is produced by the company for physical activities such as trekking, pilates or yoga, priced at around 120 USD (more than 3 million VND). The purpose of the shoe is not simply to protect the feet, but also to recreate the feeling of walking barefoot as much as possible for the user.
Hypebae page reviews, this strange shoe is more popular thanks to the increase in outdoor activities. Users gradually value health, like the feeling of feet in closer contact with the ground. In particular, users also like products with strange and unique designs.
In mid-July, Jennie (Blackpink) promoted these five-fingered shoes at the airport while preparing for a performance in Los Angeles, USA. The female idol strode in the V-soul FiveFinger - once called by Vogue magazine "the bizarre and luxurious shoe trend of 2025".
Just hours after Jennie's photo at the airport went viral, this shoe model was quickly announced as "sold out" on many domestic retail platforms. Not only Jennie, actress Shin Min Ah also wore this pair of shoes during a trip in early July.
Lyst's ranking of the hottest fashion products in the second quarter of 2025 (Photo: Lyst).
Also making the hottest list are Miu Miu's Suede Loafers (top 4), Natural Iro Ballet Flats from Ancient Greek Sandals (top 6), Bekett Hidden Wedge High Top Sneaker (top 8) and Prada's Collapse Re-Nylon and Suede Sneakers (top 10).
To find these products, Lyst filtered over 8 million items by social media mention volume, along with searches, page views, engagement, and sales on their platforms.
But the reigning champion is The Row’s popular Dune flip-flop, which retails for $690. According to the company, searches have spiked 162%. With a classic rubber sole, the Dune is perfect for lounging on the beach or relaxing by the pool.
These slippers have been seen on the feet of actresses Jennifer Lawrence, Dakota Johnson and supermodel Kendall Jenner. In fact, these slippers became extremely popular after Jonathan Bailey promoted them on the red carpet in London, England.
Supermodel Kendall Jenner (left) and actress Jennifer Lawrence both wear Dune flip flops (Photo: Marie Claire, The Row).
It was the discussion surrounding the Dune that reportedly pushed the $750 item up the rankings. Each article debating its quality or how celebrities styled it made the sandals even more appealing.
“The virality has reshaped this once basic shoe into a summer staple, proving that simplicity, when done right, can be surprisingly powerful,” the report said.
Additionally, other designs named in this list are the Skims Tank Top, adidas Adicolor Classics Sprinter Shorts, Juju Vera White Petra Shell Pendant bag, and Faithfull The Brand Hedy Strapless Gathered Linen and Voile Maxi Dress.
Source: https://dantri.com.vn/giai-tri/doi-dep-tong-18-trieu-dong-bat-ngo-gay-sot-vuot-qua-giay-5-ngon-cua-jennie-20250802130911551.htm
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