Business transformation

As a pioneer enterprise in digital transformation, Ban Me Green Farm Company Limited has proactively sought out application software to apply to production and product consumption activities.

In addition to applying smart agricultural equipment systems in managing human resources, taxes, planting and care to create high-quality products for crops, the unit has linked with many organizations and individuals through social networks to consume Nova tomato products for farmers without having to meet buyers directly...

Ban Me Green Farm Company Limited has linked with many organizations and individuals via social networks to consume Nova tomato products.

Ms. Nguyen Thi Thai Thanh, Director of Ban Me Green Farm Co., Ltd. shared that in the digital age, production and business can hardly ignore e-commerce, a very strong interactive environment with low costs. However, enterprises need to change their mindset in building their brand. In all orders, the company is very cautious, taking prestige as the top priority to affirm the brand. In particular, to grasp the trend and take advantage of the 4.0 industrial revolution, enterprises not only need to proactively build an operational plan, write stories from the product, but also have to keep up with digital transformation, make good use of e-commerce, KOL (individuals or organizations with extensive expertise in a certain field and trusted by many people), KOC (consumers with influence in the market) to sell products.

Operating in the coffee and chocolate industry, in addition to increasing the brand presence at high-end domestic retail outlets, e-commerce and domestic travel retail, EDE Farm Trading and Service Company Limited with the coffee and chocolate brand MISS EDE is also proactive in updating digital transformation. Currently, MISS EDE products are being distributed on travel retail channels, with more than 100 stores at 7 international airports in Vietnam and hundreds of specialty stores in Buon Ma Thuot City, Nha Trang, Da Lat, Da Nang, Ho Chi Minh City, Hanoi and Hoa Binh.

Mr. Hoang Danh Huu, Director of EDE Farm Trading and Service Company Limited, shared that in parallel with direct sales, the company has invested funds to purchase technology equipment, promoting customer access through online sales channels. The unit has also promptly applied artificial intelligence (AI) to production, business activities, personnel training and updating market information.

In terms of state support, departments, branches, and localities in the province have paid attention to building and perfecting institutions to create a favorable environment to promote digital transformation and support businesses in accessing the digital economy . In the period of 2021 - 2025, the province plans to allocate about 330 billion VND from capital construction capital, and about 20 billion VND each year from public funding to implement digital transformation tasks. In addition to building policies and perfecting technical and technological infrastructure, the province also sets two key tasks: training and developing digital human resources; promoting digital applications for economic activities of the business community and promoting digital applications in society and residential communities.

EDE Farm Trading and Service Company Limited with the coffee and chocolate brand MISS EDE is proactive in updating digital transformation.

The Provincial People's Committee, departments and branches have also developed many plans and implemented solutions to promote innovation, support businesses in digital transformation, gradually automate production processes, as well as provide services... Thanks to that, Dak Lak has initially formed a network of consultants to support startups and digital transformation. The province has also focused on directing and promoting solutions to promote the development of the innovation startup ecosystem associated with the province's digital transformation process, focusing on linking cooperation between universities, research institutes and innovative startups.

In the trade and service sector alone, the Department of Industry and Trade has implemented many solutions to accelerate and promote digital transformation in production and business activities. In particular, it encourages commercial enterprises to innovate technology and apply technology to production, meeting the increasing needs of the people. At the same time, it increases support for enterprises and business households to promote trade, advertise and distribute products, promote the application of information technology and management software in business activities...

Source: https://baodaklak.vn/kinh-te/202506/doanh-nghiep-chuyen-minh-be61260/