Asian stars are increasingly "dominating" the world fashion scene.

(Dan Tri) - Momo (TWICE), Gulf Kanawut and Rashmika Mandanna are continuously "given their names and fates" by fashion houses, appearing in major campaigns, affirming their positions in the fashion industry.

Besides famous international faces in America or Europe, many young Asian stars have recently been continuously favored by big brands and given ambassadorial roles.

Thanks to their widespread influence and images that fit the global orientation, Momo, Gulf Kanawut or Rashmika Mandanna easily become the top choice, receiving strong support in the fashion industry.

Momo (TWICE)

Momo - a member of the group TWICE - is gradually asserting her personal appeal when she is continuously chosen as the representative face of high-end brands.

In 2023, she became Miu Miu's ambassador in Japan and quickly expanded her role globally thanks to her trendy, feminine yet youthful and modern image.

In November 2024, Momo also collaborated with Miu Miu in the project “Miu Miu Select by Momo”, held at the Aoyama store in Tokyo, Japan. Here, the female idol directly selected her favorite designs in the collection dedicated to the festive season, from clothes, bags, shoes to jewelry and eyewear.

In particular, products selected by Momo are then sold at many large Miu Miu stores in Singapore, Tokyo (Japan), Milan (Italy), Seoul (Korea), Hong Kong (China), Dubai and Miami (USA).

Previously, Onitsuka Tiger also trusted Momo to be the ambassador for the Asia region in October 2022 thanks to her strong and dynamic dancing style that is very suitable for the brand's sports spirit.

Momo has appeared many times at fashion weeks introducing Onitsuka Tiger's new collections, affirming her long-term commitment to the brand. Recently, she continued to be favored by the fashion house when appearing in the campaign promoting the TIGRUN product line - a combination of high-end style and dynamic sports breath.

In early May, AMAFFI Perfume House - an international luxury perfume brand - chose the female idol as its "global muse", emphasizing the delicate beauty and positive energy she brings.

The fact that Momo is continuously chosen by major brands shows that she is not only successful in music but also becomes a fashion icon with widespread influence.

Gulf Kanawut

Following the success of the hit BL series TharnType: The Series , Gulf Kanawut quickly built up a large international fan base. Dubbed the “Prince of Thai cinema”, he has further consolidated his position as he has been continuously appointed as an ambassador by high-end brands.

In March 2024, he officially became the face of Gucci in Thailand after a long time working with the fashion house. Before that, the actor had attended many fashion weeks and taken promotional photos for the luxury fashion house's new products.

In July, Onitsuka Tiger announced the appointment of Gulf as its brand ambassador, affirming its trust in his influence. Notably, he was also favored by the fashion house to appear alongside two ambassadors Momo and Rashmika Mandanna in a series of photos promoting the TIGRUN shoe model.

His empathy combined with high recognition from global audiences makes his image highly appealing, suitable for global commercial campaigns.

In November 2023, he was also chosen by Sulwhasoo as its representative face in the domestic market.

With an elegant image, attractive style and strong influence on social networks, Gulf is not only an effective bridge between brands and young people, but also becomes a fashion icon, expanding his influence beyond the film industry.

Rashmika Mandanna

Rashmika Mandanna - Indian movie star - is becoming the face trusted by many big brands.

In March 2023, she was officially appointed by Onitsuka Tiger as ambassador in India, marking the appearance of a new representative with a youthful and modern style for the Japanese fashion house.

By June 2023, Rashmika continued to be the face of the Janasya fashion brand thanks to her approachable, elegant and dynamic image. Most recently, in May, she was announced by Crocs as the global ambassador in India, affirming the strong appeal of a star with the ability to connect widely with the young public.

The fact that international brands have continuously chosen her shows that Rashmika is not only successful in the art field but is also a highly influential fashion icon.

Photo: Character Instagram

Source: https://dantri.com.vn/giai-tri/dan-sao-chau-a-ngay-cang-chiem-song-lang-thoi-trang-the-gioi-20250821094657918.htm