Movement on the heritage road

The Hoi An - My Son - Dong Giang Heaven Gate heritage tourism route announced in early 2025 is having some anticipated movements.

In the process of developing projects on the Hoi An - My Son - Dong Giang tourist route, FVG Group focuses on accompanying and preserving indigenous cultural values. In the photo: A performance by the Co Tu people at the groundbreaking ceremony of the Fivires Nam Hoi An Resort project and the Fivitel Nam Hoi An hotel. Photo: QUOC TUAN

Movement at the starting point

The route Hoi An - My Son - Dong Giang Heaven Gate is a unique combination of cultural heritage and natural landscape. Hoi An represents the ancient riverside urban space with cultural - architectural - historical values ​​of the ancient trading port.

My Son represents the spiritual and artistic heritage of an ancient dynasty in the sacred valley setting. Dong Giang opens up the wild nature of the Truong Son mountain range, where the indigenous Co Tu culture blends with the mountains and forests.

Three destinations, three different but complementary nuances, form a journey from the plains to the mountains, from the past to the present, promising to bring visitors many emotions when exploring Quang Nam.

Therefore, the development of this unique tourist route continues after the administrative unit arrangement. Recently, FVG Group has organized the groundbreaking ceremony for the Fivires Nam Hoi An Resort Project and the Fivitel Nam Hoi An Hotel with a scale of about 750 billion VND.

The two projects are located downstream of Thu Bon River - the river connecting the heritage of Quang Nam, and are an important driving force for FVG's goal of welcoming 2 million guests staying on this route.

According to Mr. Nguyen Anh Tan, Chairman of the Board of Directors of FVG Group, this project is the starting point of the heritage route connecting Hoi An - My Son and Dong Giang Heaven Gate.

“This is the starting point of the special bus route connecting Hoi An - My Son - Dong Giang Heaven Gate. At the same time, there is a boat station that takes tourists upstream the Thu Bon River to explore the surrounding areas of Hoi An ancient town, as well as from Hoi An to My Son.

This location creates a perfect connection between the road, waterway and in the future, railway traffic systems, opening the door to welcome tourists to a journey to discover the unique culture that only exists in Quang Nam region," said Mr. Nguyen Anh Tan.

Improve products, attract investment

In the coming time, FVG Group is committed to developing a unique night-time service and cultural and artistic ecosystem to retain tourists.

There is still a lot of room for product development on the Hoi An - My Son - Dong Giang tourist route. In the photo: A famtrip group surveyed the My Son destination in early 2025. Photo: QUOC TUAN

Highlights include a night market with local produce, a cruise on the Thu Bon River in the southern area of ​​Hoi An, and unique shows such as “Champa Dance” at My Son and “Dance of the Great Forest” at Dong Giang Heaven Gate.

This process will have close interaction with the community to improve the lives of local people through community tourism, laying a solid foundation for green, sustainable tourism and exploiting the unique strengths of each locality.

Mr. Phan Thai Binh, Vice Chairman of Da Nang City People's Committee, said that this is a creative direction, helping to increase the consumption value of tourists and improve the livelihoods of local people along the route.

“In the coming time, the city will continue to promote the completion of connecting traffic infrastructure to form an attractive seamless tourism chain along the route.

Da Nang will also improve the investment environment to be open and transparent, and encourage more projects that link business interests with the community to enhance the brand of this tourist route," said Mr. Phan Thai Binh.

According to a representative of Vietravel, relevant parties need to coordinate to build attractive inter-route tourism products by designing specialized tour packages that exploit the rare cultural and natural depths along the route.

For example, the journey to discover “Fairy night in Hoi An - Magical dawn in My Son - Co Tu cultural festival in Dong Giang”. Each stage has its own interactive activities associated with the characteristics of the destination.

But it is necessary to string together a common story throughout the journey to help visitors feel the connection and meaning of the tourist route.

Source: https://baodanang.vn/chuyen-dong-tren-cung-duong-di-san-3301539.html