Trump's special strategy to attract male voters

Kinhtedothi - In this year's race for the White House, former President Donald Trump is implementing a special strategy to attract young male voters.

According to the BBC , instead of using mainstream media, Mr Trump has chosen to appear on a series of podcasts and alternative media that have a predominantly young male audience. Mr Trump's campaign has identified a key group of voters who make up more than 10% of the electorate in swing states. This group is mainly young white men, but also has a significant proportion of Latinos and Asians. The outreach strategy through podcasts and "unofficial" media is designed to attract exactly this group of voters.

Access through the "side door"

Specifically, Mr. Trump participated in interviews with social media influencers, comedians, and radio hosts. Some of the prominent names on this list include comedian Theo Von, the Nelk Boys, YouTuber Logan Paul, and streamer Adin Ross. While these names may be unfamiliar to the mainstream media, they have millions of followers on online platforms. For example, on YouTube alone, the video of the interview with former President Trump has attracted nearly 14 million views to date.

Former President Donald Trump appeared on comedian Theo Von's podcast "This Past Weekend." Photo: Youtube/Theo Von

Recent polls show a significant gender gap among young voters in terms of political views. According to the Harvard Youth Poll, while 70% of women under 30 support Mr. Trump's opponent, Vice President Kamala Harris, only 53% of men in the same age group support her. Conversely, 36% of young men support Mr. Trump, compared to just 23% of young women. Daniel Cox, director of the Center for American Life, said the gender gap reflects a larger divide in American society, with many young people feeling "abandoned" by politicians. "More and more young men are struggling to understand their role in society. They have to strive harder for degrees, face more obstacles with mental health and even have increased suicide rates," said Mr. Cox. “These are very real concerns, but it feels like no politician is paying attention to them.” So Trump’s new strategy is aimed at creating a more relatable and accessible image for this class of voters. Interviews and podcasts are an opportunity for the 78-year-old former president to demonstrate his knowledge of popular issues with young people, such as sports and entertainment, rather than expressing controversial political views. “A lot of young people don’t want to read dry news,” Cox added. “Their top concern is probably cryptocurrency or video games. Politics is an afterthought, and it’s only received through the ‘back door’ (ie the unofficial media), not the ‘front door’ (the mainstream media).”

Turn attraction into votes

Former President Trump's new strategy seems to be effective in attracting the attention of young male voters, especially compared to the similar approach of current Vice President Kamala Harris - his main rival in the race to the White House. Ms. Harris and her deputy Tim Walz have also made many efforts to attract support from male voters, from integrating some issues that interest "men" such as guns, sports , video games ... to directly attending football matches or some outdoor hunting trips. However, the support of men for Ms. Harris is still quite far behind Mr. Trump. According to the latest poll by the Pew Research Center, the Democratic vice president only received about 43% of the support of male voters compared to 51% for the former Republican president.

Former President Trump appeared on NeckBoy's podcast "FullSend." Photo: X

Trump’s new approach is not without its challenges, however. One of the biggest is how to translate that interest into actual votes. Some experts question whether Trump can expand his vote among male voters – long considered the former president’s core support base. According to Jack Bratich, a communications professor at Rutgers University (USA), young men active online contributed enthusiastically to Trump’s victory in the 2016 presidential election. That was the time when political memes and political and social discussion forums exploded. But the situation is very different eight years later, when there is currently no online political movement of “right-wing young men” large enough to have a strong impact on the outcome of this year’s presidential election. But Professor Bratich said the success or failure of Trump’s strategy depends on the presence of young men who are less interested in politics at the polls on Election Day. And like many other activities in the race for the White House this year, the scenario coming from these young voters always contains unexpected elements.

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Source: https://kinhtedothi.vn/chien-luoc-dac-biet-cua-ong-trump-de-thu-attract-vo-tri-nam.html