OCOP entities seek to expand the market for Tet goods

Processing dried pineapple at the dried fruit company in Quy Hop district. Photo: TP

The end of the year is the peak time to increase production to serve the Tet market, but this year, due to weaker purchasing power and reduced consumption, the dried fruit company of Mr. Nguyen Son Tin (Minh Hop commune, Quy Hop district) is operating at a low level.

“This year, the economic situation is forecast to be difficult, so consumption will decrease. Up to now, we do not have stable Tet orders. Therefore, the company still maintains production as usual, there is no plan to increase overtime or quantity,” said Mr. Tin.

Veal ham is a popular specialty during Tet, but this year, factories are also exploring the market. Photo: TP

With nearly 10 years of experience in production, this is a product that is consumed quite a lot during Tet, but this year, Chau Huong veal ham factory (Nam Nghia commune, Nam Dan district) is also in a state of "both producing and exploring". In addition to veal ham (pork belly ham, corn ham, lean ham), the factory also diversifies other types such as: nem lui, nem chua, salted chicken, salted pig's feet...

Ms. Nguyen Thi Chau, owner of the 4-star OCOP veal ham production facility, said: “Our factory produces all year round, but the peak is in the last months of the year. The output consumed during Tet is 3-4 times higher than other months of the year. In previous years, from the 9th and 10th lunar months, the number of orders was finalized to plan the preparation of materials and production. However, this year, up to now, the number of wholesale and retail orders has decreased, we are also actively connecting to get more Tet orders, accepting to extend the time to receive orders.”

Reaching consumers through various channels, focusing on the "niche" market that many OCOP entities are choosing. Photo: TP

With 6 products achieving 3 OCOP stars, HADALIFA Limited Liability Company is a business specializing in the production of cereal powder and nutritional seeds. Tet is an opportunity to increase sales and revenue and also an opportunity to promote and market products. The company also has a plan to produce products with packaging and labels in the traditional Tet colors. At the same time, contact other OCOP producers to make Tet gift baskets and sets; promote connections to "niche" markets.

“Our products are in the health care line, which is meaningful to people like yoga practitioners, gym practitioners, folk dance clubs, beauty salons and vegetarian groups. Therefore, instead of focusing on the traditional market, we approach this niche market,” said Ms. Phan Thi Lien, company representative.

Instead of focusing only on the traditional market, many establishments have now sought to connect to have booths in modern retail channels. Photo: TP

Previously, the processed seafood products of Son Huyen Limited Company (Nghi Hai Ward, Cua Lo Town) only targeted the traditional market of distributors, markets and direct retail customers. Therefore, the number of customers was limited within the province. In the current context, when the economy is difficult, the consumption of products is facing many difficulties. In addition to maintaining traditional customers, this year, she has promoted promotion on digital platforms, participated in trade fairs, connected with supermarkets and clean food stores to reach new markets.

“Through fairs and e-commerce sites, we have a new customer base in other localities across the country. The company’s squid rolls, seafood spring rolls, mackerel rolls, etc. have entered supermarkets nationwide, so it is certain that the market share will be expanded,” said Ms. Nguyen Thi Huyen, a representative of the company.

Peanut candy making process in Vinh Duc peanut candy village, Do Luong. Photo: Thanh Phuc

Meanwhile, Vinh Duc Peanut Candy Village Cooperative (Do Luong) is stepping up its search for agents, consigning products to grocery stores, mini marts and markets... to expand the market for its products.

“Taking advantage of the Tet holiday, we promote marketing with direct sales channels such as grocery stores and markets to expand brand recognition for our products. The markets we prioritize for development are restaurants and stores in rural and mountainous areas in the provinces and cities of the North and South. This Tet holiday, in addition to changing packaging and designs, we also implement promotional programs and increase discounts for partners,” said Mr. Nguyen Van Cong, representative of the cooperative.

Promoting Quy Chau incense at the supermarket. Photo: TP

Tet is a big shopping occasion of the year, an opportunity for establishments to expand production, increase revenue, and at the same time, an opportunity to promote products and spread brands. In difficult economic conditions, people tighten spending, purchasing power decreases, OCOP entities, in addition to improving product quality, changing designs to meet consumer tastes, need to proactively expand market share; diversify approaches to markets and customer segments.

Source: https://baonghean.vn/cac-chu-the-ocop-tim-cach-mo-rong-thi-truong-tieu-thu-hang-tet-post280961.html