Strategic breakthrough into modern market

Vice Chairman of the Provincial People's Committee Le Duc Tien and delegates visited the exhibition area of Quang Tri province's products in Ho Chi Minh City - Photo: MT

Launch pad for agricultural products to go far

Ho Chi Minh City is not only the economic locomotive but also the largest consumer center in the country. Organizing the program here opens up opportunities for Quang Tri products to reach millions of consumers, while spreading local brands to nationwide distribution systems.

The special feature of this year's program is the strong change in trade promotion thinking: quality instead of quantity, strategy instead of ostentation. The festival left a deep impression with its professionalism and strong identity. The selected products all have eye-catching designs, modern packaging, guaranteed quality certification and imbued with the spirit of Quang Tri : Coffee, pepper, organic rice, green tea extract, Solanum procumbens extract, cajuput essential oil, traditional fish sauce, cereal powder, vegetable noodles, turmeric starch, Ca Men packaged porridge...

Here, businesses actively implement consumer outreach activities such as product trials, promotions, gift giving, mini games... creating a vibrant and highly interactive atmosphere. The exhibition space is designed in a synchronous manner, creating a friendly feeling, attracting more than 5,000 visitors in just 3 days of the event.

In his opening speech, Vice Chairman of Quang Tri Provincial People's Committee Le Duc Tien emphasized: "The goal of the conference is not only a commercial activity, but also a strategic step to create practical trading opportunities. This is an opportunity for Quang Tri's typical products to be more widely known in the modern distribution system of Ho Chi Minh City, thereby promoting production, economic development and building sustainable brands."

One of the highlights of the program is that Quang Tri products are officially present in the Co.opmart system, the leading prestigious and modern supermarket chain in the country. This is the result of efforts to standardize products, meet strict requirements on quality, packaging, traceability and work directly with specialized departments of Saigon Co.op.

Being displayed at the Co.opmart system is not only an honor but also a breakthrough that paves the way for Quang Tri products to reach urban consumers, who are increasingly interested in the quality, regional characteristics and transparent origin of goods.

Going beyond traditional promotion

The highlight of the series of activities is the Conference to promote and connect consumption of Quang Tri products in Ho Chi Minh City, gathering more than 15 reputable distribution units and import-export companies such as: Saigon Co.op, Bach Hoa Xanh, SATRA, Mega Market, Farmers Market, EcoFarm Pay, Melifood... Here, Quang Tri enterprises have the opportunity to have direct dialogue (according to the B2B model), introduce products, listen to specific comments from distributors on packaging, labels, pricing strategies... to perfect products according to market standards.

As a result, more than 30 memorandums of understanding were signed, notably Saigon Co.op signed cooperation agreements with 7 Quang Tri enterprises, an important milestone on the journey to bring local goods into the modern supermarket system.

In particular, Melifood Joint Stock Company has signed a contract to immediately purchase 500 packages of jellyfish from Bang Thuy Facility and is in the process of negotiating to become the exclusive distributor in Ho Chi Minh City, a landmark success.

In the trend of digital transformation, the Center for Investment, Trade and Tourism Promotion of Quang Tri province is not left out. At the event, the center established cooperation with Arobid Technology Joint Stock Company to accompany businesses in the process of digital transformation and digital economic development.

This cooperation opens up a new direction for Quang Tri businesses to access e-commerce platforms, product digitalization, online marketing, and smart supply chain management - vital factors in today's competitive context.

Director of the Center for Investment, Trade and Tourism Promotion Nguyen Duc Tan said: “The festival is not only a place to promote products, but also a space to introduce tourism, culture and investment potential of Quang Tri. The Center for Investment, Trade and Tourism Promotion has cleverly integrated the display of publications, brochures, and images of the province's prominent destinations, relics, and scenic spots.

At the same time, preferential policies and investment calls are also introduced to the business community in Ho Chi Minh City. This approach demonstrates a comprehensive, synchronous and systematic promotion mindset, contributing to building the image of Quang Tri as an attractive economic - cultural - tourist destination.

Quang Tri Product Festival in Ho Chi Minh City 2025 ended with many impressive results: a large number of visitors, many cooperation contracts signed, products displayed and introduced in modern supermarkets, and the local image spread strongly. But more importantly, it is the trust from partners, distributors, and consumers in the capacity and potential of Quang Tri enterprises.

This is a solid premise for the province to continue to implement more extensive trade promotion activities, support businesses to reach out to large markets, gradually affirm their position in the modern distribution ecosystem, thereby building a sustainable, creative local brand that is suitable for the development trend of green economy and digital economy.

Minh Tri

Source: https://baoquangtri.vn/buoc-dot-pha-chien-luoc-vao-thi-truong-hien-dai-194199.htm