This initiative not only helps reduce stress and anxiety for blood donors but also demonstrates Abbott's sustainable commitment to applying technology for public health.
Humane solutions for public health
At the event, blood donors experienced integrated virtual reality through a transparent headset, allowing them to relax during the blood donation process while ensuring that medical professionals could continuously monitor the situation and interact when needed.
This is an initiative jointly developed by Abbott and Blood Centers of America (BCA) - the largest blood supply network in the United States, and has been introduced in Abbott's voluntary blood donation program in Vietnam in 2024.
This year, the experience is upgraded with two options: relax with music and plant trees in the digital garden, or join the game of building a robot team to explore the universe, bringing a sense of fun, excitement and stress relief.
Ms. Doan Thi Thanh Thuy, an employee of Abbott Vietnam, said that this was her first time donating blood, so she was nervous. However, just a few minutes after wearing the virtual reality glasses, her anxiety seemed to disappear. “I felt like I was 'traveling' to a vivid virtual world . The seemingly stressful blood donation experience became much lighter and more pleasant,” she shared.
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| Ms. Doan Thi Thanh Thuy experiences donating blood while wearing integrated virtual reality glasses. |
Participating in the voluntary blood donation program at the Blood Transfusion - Hematology Hospital in Ho Chi Minh City, Huynh Chuc Phuong, a student at Saigon University, said that his blood donation experience was completely different from the first time a year ago: “The seed-planting game with its lively atmosphere and cheerful music helped me forget my anxiety, while still being able to hear the instructions of the medical. The blood donation process was staff very smooth and quick, I didn't even realize it was over.”
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| Huynh Chuc Phuong, a student at Saigon University, donated blood at the Blood Transfusion - Hematology Hospital in Ho Chi Minh City. |
Dr. Nguyen Thi Hong Trang, Blood Transfusion Center, Viet Duc Friendship Hospital shared: “I find blood donation combined with virtual reality technology application a very good activity. When I personally experienced it, I also felt it was new and interesting. This is a very good combination to encourage more people to donate blood, especially those who are still hesitant about donating blood or those who are participating for the first time.”
Since the Government launched the voluntary blood donation movement in 2000, this activity has spread strongly. In 2024, the whole country received more than 1.7 million units of blood, an increase of 7.4 times compared to 2000. Of which, 98% of the blood source came from voluntary donations.
Abbott's initiative promises to help attract the community, especially young people, to donate blood regularly, helping to ensure blood supply for emergency and treatment purposes. In the near future, the integrated virtual reality experience for blood donation is expected to be introduced at blood transfusion centers in Hanoi and Ho Chi Minh City, creating conditions for many people to access and experience.
Long-term commitment for a healthy Vietnam
The initiative journey to apply integrated virtual reality technology to promote voluntary blood donation not only demonstrates the spirit of innovation for the community, but also demonstrates Abbott's 30-year of accompanying the health of Vietnamese people.
Present in Vietnam since 1995, Abbott has invested more than VND280 billion through programs to improve nutrition, support chronic disease treatment, provide professional training for medical staff and raise public awareness. These efforts contribute to the sustainable development of the healthcare system, bringing practical benefits to millions of people.
In order to reduce stunting and improve the stature of Vietnamese children, Abbott has been cooperating with partners such as the Vietnam Pediatric Association to implement nutritional screening, assessment and intervention programs, contributing to the goal of reducing the rate of stunted children in the national nutrition strategy for the period 2021 - 2030.
From 2006 to 2024, Abbott, in collaboration with the Crossroads Humanitarian Organization and Americares, improved nutrition for more than 2,000 children each year in areas with high rates of malnutrition, through training activities, providing food production equipment, medical diagnostic tools, educational materials, and PediaSure medical nutritional foods.
Abbott has also worked with the Vietnam Women's Union for more than a decade to implement health care, nutrition and medical education programs for women nationally, contributing to improving the quality of life for millions of families.
Since 2005, the company has provided medicines, medical equipment and nutritional products for epidemic prevention and natural disaster response activities in Vietnam. During the Covid-19 pandemic, Abbott supported medical teams in the biggest hotspots with millions of Ensure milk products, rapid testing equipment and protective equipment for doctors and nurses at frontline hospitals.
Mr. Douglas Kuo, Vice President and General Director of Abbott Vietnam, shared on the occasion of Abbott's 30th anniversary of operations in Vietnam: "We are committed to improving the quality of healthcare through technology and innovation to create a healthier and more sustainable future for the people of Vietnam."
Source: https://baodautu.vn/abbott-ket-noi-cong-nghe-va-long-nhan-ai-qua-trai-nghiem-hien-mau-doc-dao-d324993.html
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