Requirements and training capacity of PR industry in the digital age

On June 7, at Yersin University in Dalat, a seminar and in-depth discussion on the topic "PR training in the digital age - opportunities and challenges" took place between researchers, experts, journalists, businesses and students of the school's Faculty of Communication and Society.

Đào tạo PR trong kỷ nguyên số tại trường ĐH Yersin Đà Lạt: Cơ hội và thách thức - Ảnh 1. — In-depth discussion on the topic "PR training in the digital age - opportunities and challenges"

At the conference, many papers were presented, in which experts raised the issue of clarifying new requirements and competencies in modern PR training in the context of rapidly developing digital media. Suggesting directions for developing training programs associated with digital skills, technology platforms and the global PR labor market.

Đào tạo PR trong kỷ nguyên số tại trường ĐH Yersin Đà Lạt: Cơ hội và thách thức - Ảnh 2. — Experts exchange with students and lecturers of Yersin University, Dalat

Specifically, Mr. Tran Minh Tam, Masterof Education Management, presented a paper on "Factors affecting the career adaptability of PR students in the digital environment"; Mr. Nguyen Dac An Khang, Deputy Director of Events at Dalat Sense Company Limited, presented the topic "PR in the AI era: Authenticity and professional ethics"; Ms. Nguyen Lam Thanh Hien (Tranier, ICF Coach) with a paper on "Generation differences or behavioral differences? DISC application helps communication students communicate effectively in the corporate environment".

In the in-depth discussion, students raised many questions and were answered by lecturers and experts to relieve their concerns and doubts in the PR training process in the digital technology era. At the same time, challenges in the training process were raised, students applying AI while conducting research topics...

Đào tạo PR trong kỷ nguyên số tại trường ĐH Yersin Đà Lạt: Cơ hội và thách thức - Ảnh 3. — Students after attending the "business semester" and alumni who are valedictorians and salutatorians in public relations have shared their experiences.

Next, after attending the "business semester" and former students who are valedictorians and salutatorians in public relations, they shared practical experiences gained during their internships and work at companies and businesses related to AI applications and digital technology with the topic "From the classroom to the practical environment: The journey of students' self-affirmation in the digital age " .

Ms. Nguyen Thi Kim Yen, Deputy Dean in charge of the Faculty of Communication and Society, Yersin University, Dalat, added that the workshop aims to create an academic and practical forum to connect students, researchers, experts and businesses to share experiences and effective PR training methods.

On this occasion, the Faculty of Communication and Social Sciences expressed gratitude to partners, businesses and alumni; and honored outstanding students.

Source: https://thanhnien.vn/yeu-cau-va-nang-luc-dao-tao-nganh-pr-trong-ky-nguyen-so-185250607171513611.htm