In English, the word "Flex" means to bend or fold something. However, in popular culture, especially from American rap and hip-hop, "Flex" is understood as showing off, showing off, usually showing off assets, appearance, status or achievements.

Rapper Ice Cube was the first to use the word "Flex" in his rap Was A Good Day, released in 1993. After that, the word was used by many other famous rappers such as Cardi B, Drake, Travis Scott, A$AP Rocky. Since then, the word "Flex" has spread on social networks and become a popular keyword among young people around the world, including Vietnam.
In Vietnam, the trend of using the word "Flex" was also started by rappers using this word in their songs. Specifically, rapper 16 Typh made this word popular after putting it in the song Don't Waste My Time to participate in the Rap Viet season 1 competition.
“Flex” is not simply about showing off your assets and achievements, but it is also a way to express yourself.
Source: https://vtcnews.vn/tu-flex-gioi-tre-thuong-xuyen-dung-nhung-it-ai-hieu-nghia-thuc-la-gi-ar947899.html
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