K-pop Co-ed Group Allday Project: What Will Happen to the Virtual Love Story of a Male Idol and Girl Crush?

Just one week after its release, Allday Project has swept all major music charts in Korea. Once a project that many people were worried about, it has now opened a new chapter for a model that was once considered outdated in K-pop.

Allday Project "covers" all Korean charts after 5 days of release - Photo: The Black Label

According to Sport DongA, the song Famous by the mixed group Allday Project has covered the entire music charts in Korea, achieving Realtime All-kill certification after only 5 days of release.

Not only Famous , the other song Wicked also has the potential to become a big hit. On Melon's two major charts, Hot 100 and Top 100, Wicked holds positions 3 and 11 respectively. This is considered a clear proof of the undeniable appeal of the new "dinosaur rookie".

The return of a forgotten model

Officially debuted on June 23, Allday Project is a mixed group with 3 female members: Annie, Bailey, Youngseo and 2 male members: Tarzzan, Woochan. The group has an average age of 21 years old.

The special thing that made the name Allday Project cause a media storm is that member Annie - the daughter of the president of Shinsegae Group Jung Yoo Kyung, one of the largest retail corporations in Korea. The fact that a "rich daughter" entered the harsh entertainment industry immediately attracted special attention from the public.

"The tycoon's daughter" Annie attracts attention for entering the entertainment industry - Photo: The Black Label

But Allday Project is not just impressive with its family background. Under the leadership of The Black Label and "wizard" Teddy, the group has invested heavily in music, image and marketing strategy. The song Famous has bold colors of dark pop, alternative R&B and Latin pop, with a multi-layered musical structure that helps highlight the individual personalities of each member.

According to the Hearald Economy , in nearly three decades of K-pop's development, the mixed group model has been tried many times but has not achieved success.

Allday Project members - Photo: The Black Label

Groups like Roo'ra, Koyote, and most recently KARD have made their own mark, but still could not overcome the biggest barrier, which is opposition from the fandom.

Music critic Lim Hee Yoon believes the main reason why this model has not been widely accepted is because of the polarization in K-pop fan culture.

Usually, female fans bond with boy groups through "virtual love" feelings, while male fans prefer the "girl crush" model in girl groups.

The presence of members of the opposite sex in the same group can easily take away the feeling of "ownership" that fans once had, causing reservations or even boycotts.

Not to mention from the producer's side, managing a group of men and women living and practicing together is a sensitive issue. Rumors of love within the group can seriously affect the image and reputation of the artists.

However, times are changing. Fandom culture is maturing with more diversity in gender, orientation, and approaches to idols.

Critic Jung Min Jae commented: "Modern fans not only seek romantic feelings but also admire talent and style. They easily accept idols with personality, beauty, and talent regardless of gender. That is an opportunity for groups like Allday Project."

Changing fandom culture has led to more acceptance of the hybrid group model - Photo: The Black Label

Allday Project does not repeat the past

Compared to previous co-ed groups, Allday Project takes a completely different approach. Instead of focusing on a combination of male and female music, the group positions itself as a hybrid of two separate groups. This allows the group to maintain diversity while effectively reaching both fan bases.

The Black Label calls Famous the song that best represents the group's identity. It's dynamic, trendy, and powerful.

Debut song Famous fully represents Allday Project's identity

With a well-planned communication strategy, outstanding individual image and financial backing, Allday Project is making a big splash in the already saturated K-pop market. The group has charted a different path, avoiding the shadow of their predecessors' failures and emerging as a new icon.

However, many people in the industry are still skeptical about the Allday Project. The name "Project" makes them think that this is just a temporary experimental model.

If each member leaves early to pursue individual careers, the group may not be able to maintain the same strong bond as traditional music groups.

Despite their success, the group's future remains a source of doubt for many - Photo: The Black Label

Critic Kim Do Heon warned: "What's important is whether the group can maintain its collective identity in the long term. If it only exists as a short-term project, Allday Project will quickly be replaced by new concepts."

Still, the emergence and initial success of Allday Project shines a light on the future of co-ed groups in K-pop - something that was previously considered impossible.

This is not only the story of a group with a "family heir" but also a potential turning point in the definition of a new generation of idol groups: more open, more flexible, and representing an increasingly global K-pop.

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Source: https://tuoitre.vn/nhom-nhac-hon-hop-k-pop-allday-project-chuyen-yeu-duong-ao-idol-nam-va-girl-crush-se-ra-sao-20250701112103188.htm