This is not just a handshake between two big names in sports , but a meeting of two journeys that share the same nature: perseverance, humility and always constantly breaking limits.
The journey is not just for one person
“I used to think that running was a lonely journey. But then I realized that my efforts were no longer a personal story. They were those of many people who were silently running – every day – with the belief in kindness and sustainability.”
Nguyen Thi Huyen shared this at the cooperation announcement ceremony. After more than 15 years of competition, becoming the most successful female athlete in Vietnam's history, Nguyen Thi Huyen has chosen a new direction: accompanying GOYA - a "made by Vietnam" running shoe brand that is creating a new wave in the country's sports-loving community.
“Behind every medal… are thousands of unseen steps. But the journey ahead – is no longer mine alone. It belongs to all those who share the same will: to keep moving forward.”
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Representative of GOYA Vietnam (left) and Nguyen Thi Huyen (right) at the signing ceremony |
GOYA – Vietnamese brand of those who dare to act
Born from the belief of an engineer who loves running, GOYA has transformed from a small handmade workshop into the first Vietnamese running shoe brand capable of appearing in all races - from amateur to professional. More than 1 million pairs of GOYA shoes and sandals have been trusted by the Vietnamese runner community.
GOYA does not advertise with tricks, but convinces users with real effectiveness: soft - durable - good bounce - and is created from a deep understanding of the structure of Asian feet.
The philosophy of “Go Out Your Action” – acting for what you believe in – is the red thread that GOYA has pursued since the early days, and is also the reason why this brand sees itself in Nguyen Thi Huyen.
“We don’t choose the person with the best performance. We choose the person whose spirit is most similar to the brand.” – GOYA representative shared.
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When faith meets
The cooperation between Nguyen Thi Huyen and GOYA is not simply a connection of images, but a journey of co-creating values: spreading the spirit of going beyond limits, inspiring positive living and bringing Vietnamese products further - not with slogans, but with truly persistent steps.
From Huyen’s personal designs to community campaigns targeting female runners, students, mothers, and amateur athletes – both Huyen and GOYA are committed to not chasing superficial things. The goal is to spread long-term energy and make profound changes for the Vietnamese running community.
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The journey ahead
Nguyen Thi Huyen has left the top track, but her journey continues – on a new path, where she is no longer running alone.
Together with GOYA, she will continue to inspire with true values - simple, but not easy to achieve: perseverance, honesty and breakthrough through daily efforts.
Because great achievements don't come from miracles. They start with unseen steps, from people who keep taking action - for what they believe.
Source: https://tienphong.vn/nguyen-thi-huyen-tro-thanh-dai-su-thuong-hieu-doc-quyen-cua-goya-viet-nam-khi-hai-hanh-trinh-mang-chung-mot-khat-vong-post1752153.tpo
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