When AI technology enters Vietnamese cinema

The movie "Closing the deal!" marks the first time Vietnam has used AI to completely replace the female lead, creating controversy about art, law and personal rights in cinema.

This is an unprecedented decision in the history of Vietnamese cinema, after Thuy Tien - the main actress - got into trouble with the law.

Experts say that AI technology is only effective in close-up, frontal shots. In other angles such as tilted or far away, Thuy Tien's original face and figure are still clearly visible. The character's emotions are judged to be stiff and unnatural, especially in scenes that require high expression.

From an artistic perspective, the debate quickly turned to legal issues, specifically the moral rights of the actors being replaced. The line between “recreating” and “infringing” on personal images becomes blurred, especially as AI technology becomes more sophisticated.

According to Mr. Dang Tran Cuong, Director of the Department of Cinema - Ministry of Culture, Sports and Tourism, AI application is a trend in world cinema. In Vietnam, the film "Closing the order!" will be a remarkable experiment if it is carried out methodically, legally and ensures artistic value. The Department of Cinema encourages production units to positively view this direction, but emphasizes the need to consider the harmony between innovation, creativity and ensuring artistic value.

Using AI technology to replace the female lead's appearance is not simply a matter of technology or art. It is a test for the entire Vietnamese film industry in the digital transformation era.

Source: https://nld.com.vn/khi-cong-nghe-ai-buoc-vao-dien-anh-viet-196250805211212122.htm