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Festival "Quintessence of the Northwest - Dien Bien 2025": Promoting unique culture of the highlands

From August 29-31, the "Quintessence of the Northwest - Dien Bien 2025" Festival will take place in Dien Bien Phu Ward. This event is chaired by the People's Committee of Dien Bien province in coordination with the extended Northwest provinces and Ho Chi Minh City, aiming to strengthen links in tourism development and promote the cultural identity of ethnic groups in the highlands.

Bộ Văn hóa, Thể thao và Du lịchBộ Văn hóa, Thể thao và Du lịch31/07/2025

The "Quintessence of the Northwest - Dien Bien 2025" Festival is a convergence of culture, art, tourism and community. With a series of activities such as cultural exhibitions of Northwest ethnic groups, street festivals, regional culinary spaces, introduction of OCOP products, art exchange programs and tourism promotion conferences... This event has created a lively concert with the spirit of the Northwest imbued with identity.

At the same time, this is also an opportunity for Dien Bien province in particular and the expanded Northwestern provinces, Ho Chi Minh City in general to introduce the image of a "Safe - Friendly - Attractive" destination; spread traditional cultural values, create momentum to promote tourism development, local economy and society.

Festival "Tinh hoa Tây Bắc - Điện Biên 2025": Quảng bá văn hóa đặc sắc vùng cao - Ảnh 1.

Accordingly, the Festival "Quintessence of the Northwest - Dien Bien 2025" will open on the evening of August 29 at Dien Bien Provincial Stadium and is expected to be broadcast live on Vietnam Television and relayed on Radio and Television stations of provinces and cities.

The opening ceremony will feature a special art program that is elaborately staged, combining tradition and modernity, recreating the natural beauty, heroic history and colorful culture of the Northwest. In particular, the opening night will feature the participation of artists from many provinces, cities and international art troupes, with the highlight being a brilliant fireworks display.

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In addition, on the evening of August 30, the "Quintessence of the Northwest" street festival will take place on Vo Nguyen Giap Street (from 7/5 Square to the Dien Bien Phu Victory Monument Ceremony Ground). The program promises to bring a colorful artistic space with parades, folk song and dance performances, traditional arts such as embroidery, brocade weaving, pounding rice cakes... Thereby, creating a unique cultural picture of the highlands, allowing visitors to directly experience and interact.

In particular, on August 31, the Conference on Promoting, Advertising and Developing Tourism in the Northwest - Ho Chi Minh City will take place. This is a forum connecting businesses and localities to promote, advertise and introduce tourism development potential, new tourism products and services, typical tourist destinations, events, tourism stimulus programs and strengthen the connection between Ho Chi Minh City and Dien Bien.

Within the framework of the Festival, many attractive and continuous activities will take place such as: Special tourism exhibition at 7/5 Square; Northwest culinary festival with the participation of many localities and businesses; "Northwest Colors" photo exhibition introducing the cultural beauty and people of the highlands; special art exchange programs of domestic and international art troupes, etc.

The Festival "Quintessence of the Northwest - Dien Bien 2025" will take place from August 29 - 31, 2025 in Dien Bien Phu ward./.

Source: https://bvhttdl.gov.vn/festival-tinh-hoa-tay-bac-dien-bien-2025-quang-ba-van-hoa-dac-sac-vung-cao-20250731083850076.htm


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