Self-developed platform
Vietnamese technology enterprises such as VinGroup, FPT , VNPT, Viettel... are developing AI products for many fields. In particular, FPT has formed a diverse ecosystem of products, solutions, and AI platforms to help businesses and organizations optimize operations and improve performance.

To date, more than 100 businesses are using FPT's AI solutions, serving more than 14 million terminal users. The comprehensive artificial intelligence platform FPT.AI helps businesses reduce costs by 60%, increase labor productivity, and optimize business processes; or akaTrans - automatic translation of specialized documents in English - Japanese - Vietnamese with more than 6,000 people from more than 100 businesses using it to help standardize processes and increase translation productivity by 75%...
Keeping up with the trend of applying AI in management, MISA Company has developed AI Assistant MISA AVA, integrated into the unified enterprise management platform MISA AMIS. MISA AVA helps businesses quickly query data, visual reports and in-depth analysis, creating a solid foundation for strategic decisions. MISA AVA also forecasts important indicators, supports flexible management, and optimizes operational efficiency. “The application of AI helps increase customer care productivity by 1.71 times thanks to using 350 people instead of 600 people to take care of customers, while optimizing financial processes, automating accounting and supporting businesses to access capital faster. Currently, more than 5,000 businesses have been granted a loan limit of VND 25,000 billion through MISA 's AI platform, with a successful disbursement rate 10 times higher than the conventional method,” said Mr. Le Hong Quang, General Director of MISA Joint Stock Company.
VNPT also accelerates investment in AI and focuses on daily application products. VNPT BioID is a platform that helps manage biometric identification data, helping organizations and businesses easily apply biometric technology to electronic identification and authentication activities. This is a powerful electronic identification and authentication solution based on AI technology and integrated with various biometric technologies such as Face, Finger, Voice, Iris... VNPT BioID has been provided by VNPT to many corporate customers in the banking, securities... sectors, providing the ability to store and process identification and comparison of millions of biometric samples at high speed.
“AI has contributed to promoting other industries, such as retail companies using AI to personalize shopping experiences, predict consumer trends, optimize inventory management. Banks and financial institutions use AI to detect fraud, assess risks and provide better customer service… Thus, AI is present in business life and is showing its effectiveness,” shared an FPT representative.
Global Platform Applications
In addition to self-developing platforms, the trend of applying AI by international technology corporations is a current direction of exploiting AI. Notably, Meta AI, a separate AI application operating on the Llama 4 model platform, opens up a more personalized AI experience. Ms. Thanh Ngan, a handicraft trader in Saigon Ward, Ho Chi Minh City, shared: "Because Meta AI is deeply and consistently integrated on WhatsApp, Messenger, Facebook, Instagram and web versions... it helps me easily use the AI assistant at all times."
According to Mr. Khoi Le, Country Director of Meta in Vietnam, 66% of Vietnamese businesses are using AI to communicate with customers and 63% use it to find new customers. This shows that AI is no longer a technology of the future, but has become an essential part of businesses' growth strategies. Currently, Meta provides many new AI solutions in the Vietnamese market, such as: Opportunity Score - a new tool that helps businesses evaluate and optimize the effectiveness of advertising campaigns in real time in Ads Manager; or Transfer with Your Payment App (transfer via payment application), allowing customers to pay directly in Messenger through popular banking applications and e-wallets in Vietnam.
The application of large platforms by leading technology corporations has brought many benefits. Viettel with its virtual legal assistant GenAI on the Llama 3.3 platform helps legal staff look up documents faster, more accurately, and shortens working time by about 30%. Meanwhile, Co Mem HomeLab, a pure Vietnamese natural cosmetics brand, has made progress thanks to integrating Meta's advertising solution. The company's business campaign recorded a 1.4-fold increase in orders, while the cost of orders decreased by 30%...
However, Mr. Le Hong Quang, General Director of MISA Joint Stock Company, commented that the implementation of AI is not only a technology application but also requires a comprehensive change in operating model and management thinking. AI cannot operate effectively without a clear strategy. Integrating AI into only a few departments without a long-term orientation can cause businesses to fall into a state of widespread investment but not achieving the desired results. Therefore, AI needs to be considered a core part of the business's development strategy, not just a temporary support tool.
The rate of businesses applying AI to management will increase from 33% in 2022 to 72% in 2024 (according to IBM, Forbes, McKinsey). This technology is strongly supporting customer service (56%), cybersecurity (51%), customer relationship management (42%) and content production (40%). Businesses that apply data to make decisions can increase customer attraction 23 times higher than traditional businesses. To deploy AI effectively, businesses need to focus on 3 main factors: solid data infrastructure, training human resources to change corporate culture and applying AI in stages, avoiding widespread application and deployment.
Source: https://www.sggp.org.vn/doanh-nghiep-viet-tang-toc-voi-ai-post805147.html
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