According to the annual report of the World Travel and Tourism Council (WTTC), tourism currently accounts for more than 10% of global GDP. In Vietnam, tourism is also considered a spearhead economic sector with breakthrough developments, contributing to shaping the economic picture and being a bridge for cultural exchange between Vietnam and the world.
According to the National Tourism Administration, in the first 7 months of 2025, Vietnam welcomed 12.2 million international visitors, reaching 48.9% of the target set for the whole year. The number of international visitors to Vietnam in August 2025 alone increased by 7.8% compared to the previous month. Although it is still the low season for international tourism, the positive growth results in the past 8 months have shown positive signals for the inbound tourism market. In total, the total number of international visitors in the first 8 months of 2025 reached nearly 14 million, an increase of 21.7% over the same period in 2024. Major markets recorded good growth rates, including China, Japan, India, etc.
After the pandemic, Vietnam is making strong strides into a new era. The restructuring of administrative units after July 1, 2025 is also creating new positions and strengths for localities, requiring the tourism industry to plan appropriate development strategies.
According to Deputy Minister of Culture, Sports and Tourism Ho An Phong, the key solutions proposed include: policies, products, linkages, promotion and focusing on key markets. In recent times, the Ministry of Culture, Sports and Tourism, together with the Vietnam National Administration of Tourism, has made efforts to coordinate with ministries and branches to propose expanding visa and immigration policies in a more open and convenient manner. The most recent is the visa exemption policy for 12 European countries under the tourism stimulus program, as well as visa exemption for celebrities entering Vietnam to serve socio-economic development.
In addition, in recent times, the tourism industry has initially focused on developing and building products to enhance the attractiveness of destinations. Businesses are constantly innovating, creating, and adapting to market changes; strengthening multi-dimensional connections between businesses and businesses, between localities and businesses, etc.
To overcome the previous fragmented and fragmented situation, and at the same time enhance the attractiveness of destinations and competitiveness of Vietnamese tourism, Deputy Minister Ho An Phong said that in the coming time, businesses need to connect and join forces in building and creating comprehensive tourism service value chains (accommodation, travel, aviation, entertainment, etc.) with quality but reasonable prices to stimulate tourism demand during the most important time at the end of the year.
To do this, according to Deputy Minister Ho An Phong, the role of functional agencies, tourism associations, large corporations and enterprises in leading, gathering and connecting participating businesses is very important. Recently, the Vietnam National Administration of Tourism and Vietnam Railways Corporation signed a cooperation program to develop railway tourism, opening up a new and increasingly popular form of tourism, which is one of the practical activities that directly stimulates tourism development.
In addition, in order for Vietnam tourism to complete the 2025 plan, it is also necessary to promote solutions for promotion and promotion for each specific market. The Vietnam National Administration of Tourism and the Ministry of Culture, Sports and Tourism are responsible for promoting the overall image of national tourism. At the same time, localities and businesses need to be more active and proactive in participating in common programs to introduce their destinations, products and services. In particular, we need to pay attention and focus on introducing potential markets: Northeast Asia and ASEAN, China, Korea, etc.
To make promotion truly effective, we should also innovate our methods of operation. Recently, the establishment of tourism promotion programs through cinema in Hollywood (USA), Cannes Film Festival (France), and the film "Love in Vietnam" by Bollywood (India) are typical examples that have created a certain resonance and effectiveness in tourism development.
To achieve the goal of welcoming 25 million international visitors by 2025, Vietnam's tourism industry needs a comprehensive strategy, closely combining solutions on policies, products, linkages, promotion and focusing on effectively exploiting key markets. The overall and joint efforts of state agencies, businesses and localities will be the key factor determining the success of Vietnam's tourism goals set for 2025.
Source: https://nhandan.vn/day-manh-cac-giai-phap-tong-the-de-du-lich-viet-tang-toc-ve-dich-dung-ke-hoach-nam-2025-post906510.html
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