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Microsoft CEO regrets handling Windows Phone

Báo Thanh niênBáo Thanh niên25/10/2023


According to Android Authority , in an interview, Mr. Satya Nadella discussed various topics related to life, Microsoft, AI (artificial intelligence), and his business dealings over the years. One of the issues he answered in the interview was related to the question "Are there any real strategic mistakes or just bad decisions that you regret looking back?".

CEO Microsoft thừa nhận hối tiếc về cách xử lý Windows Phone - Ảnh 1.

Mr. Nadella regrets the mistake that caused Windows Phone to fail

Mr. Nadella gave his answer regarding his company's withdrawal from the mobile phone market. The Microsoft chief believed that Windows Phone could have a chance to succeed but he ended up making a wrong decision.

"The decision that I think is talked about a lot and was one of the hardest decisions I made as CEO was that we moved away from what I would call mobile as it was defined then. Looking back, I think there were ways we could have made it successful by reinventing the computing category between PCs, tablets and phones," Nadella said.

When Mr. Nadella took over Microsoft from Steve Ballmer, one of his first moves was to buy Nokia's phone business for $7.6 billion. The company then went on to create Windows Phone, but just a few years after the purchase, the company admitted that Windows Phone had failed.

Since then, the company has released the Surface Duo and Surface Duo 2, foldable devices powered by Android. There were rumors earlier this year that Microsoft had actually finalized the design for a third version of the Surface Duo, but the company is said to have scrapped that design in favor of a more traditional folding screen.



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