Revealing the secret to mastering the dynamic life of urban youth

In the hustle and bustle of life, a discounted cup of milk tea or a refund on a bill payment is enough to make young urban people happy. With SHB SAHA, promotions are always available in a few steps; you can both save and enjoy life the way you want.

When "hunting" for deals becomes a habit

Every morning, Thanh Ngan (27 years old, advertising company employee, Ho Chi Minh City) often quickly scrolls through her phone; and spends a few minutes opening the familiarSHB SAHA digital banking application to “hunt” for promotions. From discount vouchers for phone top-ups, cashback when going to the supermarket to accumulating points for each online transaction, Ngan “collects” all of them in just a few minutes while sitting in a technology car on the way to the company.

For Ngan, this banking app has long been more than just a simple online money transfer channel, it is also a “door” leading to a series of savings and enjoyment opportunities. Thanks to that, Ngan worries less about costs, simplifies spending, and makes each day more interesting amidst the hustle and bustle of urban life.

For Hoang Nam (32 years old, a technology engineer in Da Nang ), SHB SAHA is the main "information station" whenever he looks for deals. Just open the "For you" notification section, Nam will see information from Shopee and Grab discounts to cashback. No need to wait for holidays or weekends, every day there are great deals waiting for Nam. Nam makes the most of his accumulated reward points to redeem gifts or service vouchers, turning every expense into a sublime experience like dinner at a fancy restaurant or stepping into a business class lounge for the first time.

According to personal finance experts, the trend of "hunting" for promotions via banking apps is becoming increasingly popular among young urban people like Ngan and Nam. NielsenIQ Vietnam survey (2024) shows that 8/10 young consumers always look for promotions before paying, regardless of the channel used. Notably, Q&Me research (2025) shows that 58% of Gen Z and Millennials prioritize using banking apps to hunt for discounts on food, entertainment, travel , etc., making promotions an essential part of life.

Open SHB SAHA - Open a "world" of incentives

Keeping up with that trend, many financial institutions, including SHB, have turned banking apps into "promotional warehouses" in the hands of customers.

For example, with just a few familiar operations such as opening an account, paying with QR or topping up a phone on SHB SAHA, customers have the opportunity to receive attractive gifts. Opening a new EKYC account, customers immediately receive a series of privileges: Preferential phone top-up, attractive interest savings, opening a free beautiful account number... Especially, on "Golden Days" 5-15-25 every month, phone top-up incentives are even more attractive.

Notably, customers who open new payment accounts and register for SHB Payment Speaker service packages from now until December 31, 2025 will immediately receive practical gifts, from cash, eVouchers to full experience packages with devices. Not only saving costs, these incentives also help business owners and small traders easily access modern transaction confirmation solutions, convenient for daily trading.

Not only serving daily transactions, SHB SAHA also offers a “2 in 1” solution for those who regularly use e-wallets. The feature of linking bank accounts with wallets such as GooPay or VETC helps make payments faster, safer and especially receive double rewards in both bank accounts and e-wallets, with just a few steps of depositing money and making the first transaction. This offer is also repeated in many subsequent transactions, helping customers maximize the benefits from each expense.

For international credit and debit cardholders, SHB SAHA offers a series of practical incentives every day: Discounts when riding GrabBike, GrabCar, GrabFood and monthly cashback up to 300,000 VND for each spending category of the card. The SHB Rewards points system accumulated after each transaction opens up opportunities to redeem gifts, from travel and culinary vouchers to services that enhance life experiences.

Finally, SHB SAHA also turns daily transactions into an interesting “competition” through gamification “SAHA Alliance”. Just by opening an account, opening a card, making a deposit, borrowing money, making online transactions or simply logging in every day, players will accumulate turns and have the opportunity to receive prizes with a total value of up to 3 billion VND.

Hundreds of thousands of rewards are waiting, from iPhone 16 Pro Max, travel vouchers, cash, SHB Rewards points to phone top-up vouchers. The first 5 people to collect all 12 mascots will share a "huge" prize worth 300 million VND - a worthy reward for those who persevere and quickly conquer the challenge.

SHB representative said that the series of incentives on SHB SAHA is designed not only to increase benefits, but also to help customers save costs, simplify spending and enhance their life experience. “We consider SHB SAHA as a platform connecting customers with a comprehensive investment and consumption ecosystem, where each transaction brings specific value. SHB's long-term strategy is to develop this application into a leading financial management assistant, accompanying customers in all spending activities and future planning,” the representative emphasized.

To start the smart spending journey, customers just need to search for the keyword “SHB SAHA” on the App Store (iOS) or Google Play (Android) and immediately download SHB's new generation digital banking application.

Bui Huy

Source: https://vietnamnet.vn/bat-mi-bi-quyet-lam-chu-cuoc-song-nang-dong-cua-nguoi-tre-do-thi-2431470.html