The press also made sharp contributions through in-depth articles, contributing to spreading awareness about green consumption and promoting circular economic models. (Photo: Vietnam+)
Press and media are one of the important information channels that help promote the corporate image, guide public opinion and build employee trust in the business.
With the mission of conveying information, the press and media play an increasingly important role in spreading social security policies to the masses of people and businesses, and at the same time receiving feedback from practice to propose amendments, supplements and improvements to the legal system.
Multiply your brand's position
Mr. Than Duc Viet, General Director of Garment Corporation 10, who has many years of experience in the textile and garment industry, also expressed many emotions when talking about the connection between businesses and the press.
For May 10, businesses really need the press to find out information about the market, partners, and business environment, thereby having more channels to orient their operations and make production, business, and investment decisions; and the press plays an important role in promoting and introducing operational strategies, production, business models, and products for businesses.
In addition, the press is also an effective bridge between businesses in general and May 10 in particular to partners and consumers. Thanks to the press, businesses understand market trends and consumer needs to bring suitable products; at the same time, through the press, May 10 has the opportunity to fully and multi-dimensionally convey information about products and services to partners and consumers.
The press's recognition of the achievements in production and business activities of enterprises in general and May 10 in particular plays a practical role in motivating and encouraging the continuous creative labor achievements of enterprises, while spreading positive values in the business community and enterprises to overcome difficulties and continue to achieve more success for the country's economy.
The press helps the new image of green, sustainable fashion become known and accepted by consumers. (Photo: Vietnam+)
“In the coming time, I hope that the press will continue to better promote its role in promoting the investment and business environment, acting as a solid bridge between enterprises and state management agencies, between enterprises and domestic and foreign markets. Thereby creating an equal environment, creating opportunities for enterprises to develop, contributing more to the cause of building and developing the country,” said the representative of May 10.
Businesses need the press to find information about the market, partners, and business environment, thereby having more channels to orient their operations and make production, business, and investment decisions.
In fact, with the support of the press and media, many businesses have continuously developed and brought their brands far. Typically, during the COVID-19 pandemic, the textile and garment industry faced many challenges from the context of economic recession as well as changes in consumer trends. Customers tightened their spending, paying more attention to environmentally friendly and sustainable products. This requires businesses to innovate and change their business models to adapt and go with the flow of society.
According to the representative of May Duc Giang, in the journey towards green fashion, the company hopes that the press and media can send positive information to consumers to raise awareness about recycled products and the importance of sustainable fashion.
Over the past time, we have received the attention and support of the press and media in conveying to consumers new trends in the textile industry in general, information about Duc Giang and HeraDG in particular. This has helped the new image of green, sustainable fashion to be known and accepted by consumers.
“As a domestic fashion brand and business, we hope that the domestic press can actively support Vietnamese brands to introduce their strengths and advantages in product quality and services to attract consumers. From there, it will help domestic brands improve their position, expand their market share and compete with imported brands. In particular, during the COVID period, when business was difficult, we proposed to reduce interest rates. However, thanks to the press, the banking industry immediately announced a 1%-2% reduction in lending interest rates. This has greatly supported us in our business activities,” said a representative of Duc Giang Garment Company.
Media content of the press always aims to raise awareness of the community and businesses. (Photo: Vietnam+)
Creating a healthy market, helping businesses expand market share
With the goal of accompanying the domestic market to develop healthily, sustainably and integrate internationally, the press has also made sharp contributions through in-depth articles, contributing to spreading awareness about green consumption, promoting circular economic models while resolutely fighting against economic evils, protecting the rights of consumers and honest businesses. Media content always aims to raise awareness of the community and businesses.
In particular, in the fierce fight against counterfeit, fake, smuggled and unknown origin goods, problems that seriously damage the economy, consumer health and the reputation of Vietnamese goods, the press has shown its pioneering and pioneering role. Many large-scale, sophisticated counterfeit production and trading chains have been exposed thanks to the brave and determined investigation of journalists. In addition, the press has also continuously updated information, warned consumers about the harm and ways to identify fake and counterfeit goods, and reflected and praised the tireless efforts of authorities in this fight.
Many large-scale, sophisticated counterfeit production and trading rings have been exposed thanks to the brave and determined investigation of journalists.
These efforts have contributed significantly to the gradual building of a civilized and modern business culture. By honoring honest businesses, prioritizing "trust" and social responsibility, and strongly condemning acts of commercial fraud and unfair competition, the press has contributed to creating an increasingly healthy, transparent, fair and effective business environment.
In the fierce fight against counterfeit, pirated and unknown origin goods, which seriously harm the economy, consumer health and the reputation of Vietnamese goods, the press has played a pioneering role. (Photo: Vietnam+)
From the perspective of a business operating in the agricultural and spice sector, with both export and domestic markets, Ms. Le Hoai Thuong, Director of Vietnam Pepper Joint Stock Company (VIPEP) shared practical experiences for a business like VIPEP. Timely and accurate access to policy information is extremely important, so the mainstream press plays an indispensable role. Specifically, the press always updates import-export policies and international standards. Reputable newspapers such as VietnamPlus, Industry and Trade, VnEconomy, Investment... regularly publish and analyze new policies related to tariffs, technical barriers, food safety requirements, and traceability of target markets. For example, when there were changes in regulations on pesticide residue limits (MRLs) in the EU, or new requirements for USDA organic certification in the US, the press helped the company quickly grasp and adjust production processes, ensuring VIPEP's pepper shipments met standards and cleared customs smoothly.
Not only that, Ms. Thuong also emphasized the role of the press in disseminating knowledge about FTAs, "the press is one of the important channels for disseminating knowledge about the FTAs that Vietnam has signed. In-depth analysis of the tax reduction roadmap, rules of origin... has helped VIPEP understand the opportunities and challenges, thereby building a strategy to take advantage of incentives."
The press also helps businesses quickly grasp and adjust production processes, ensuring they meet domestic and international standards.
Regarding the domestic market, Ms. Thuong said: "We also recorded quite a lot of competition from similar products but of unknown origin. In this regard, the role of the press is very clear. Programs and investigative articles have been very active in reflecting the reality of counterfeit and fake goods. This indirectly helps consumers be more careful and look for products with clear brands and origins like VIPEP. Through that, it helps businesses expand their market share in the domestic market."
Ms. Thuong also appreciated the role of the press in promoting the policy of obtaining invoices when purchasing goods, saying that for VIPEP, a business that always complies with tax obligations and issues full invoices, this helps create a healthier competitive environment. Invoices are evidence of legal transactions, helping consumers have more confidence in the origin and quality of products.
For pioneering businesses in sustainable development, the press is always an indispensable companion. Mr. Khuat Quang Hung, Deputy General Director in charge of External Affairs, Communications and Sustainable Development, Nestlé Vietnam , affirmed that in the context of Vietnam increasingly paying attention to sustainable development and green consumption, the press in general and prestigious foreign newspapers such as VietnamPlus in particular have played an important role in helping Nestlé convey messages and initiatives on these issues to the public and partners. Through in-depth articles, reports, and multi-platform communication programs, the press helps Nestlé reach out to the community more widely, providing transparent information on green initiatives, from environmentally friendly production processes, circular economic models in production to sustainable products.
Mr. Hung also highlighted the role of the press in replicating effective cooperation models. Specifically, the press has played an important role in conveying success stories and effective linkage models between Nestlé and its partners, including farmers participating in the NESCAFÉ Plan. On Nestlé’s journey with farmers, the press has conveyed success stories of farmers participating in the program, motivating many others to respond./.
Lesson 1:
Press: Policy channel, economic flow clearing
The press is a bridge to convey policies and a forum for businesses and people to express their wishes and difficulties so that the Party and Government can know, resolve, and improve management and operation for mutual development.
Specifically, the press has played an important role in communicating success stories and effective linkage models between Nestlé and its partners, including farmers participating in the NESCAFÉ Plan. (Photo: Vietnam+)
(Vietnam+)
Source: https://www.vietnamplus.vn/bao-chi-giup-kien-tao-thi-truong-be-do-cho-doanh-nghiep-post1045038.vnp
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