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“Purifying” the market, changing consumer behavior

Fake drugs and candies dumped in piles; a series of stalls, stores, and shops closed to avoid inspection; a series of products "disappeared" on e-commerce platforms... have exposed the dark side of the consumer goods market over the past decades.

Báo Đắk LắkBáo Đắk Lắk19/06/2025

After 1 month of implementing the peak period of fighting to prevent and repel smuggling, trade fraud, counterfeit goods, and infringement of intellectual property rights, ministries, branches, localities, and functional forces have discovered, fought, prevented, and handled many cases and violators in the production and trade of fake and poor-quality milk, medicine, food, and functional foods; and trading in goods with signs of counterfeiting famous brands.

Of which, the market management force nationwide alone inspected 3,891 cases, detected and handled 3,114 violations, imposed administrative fines of more than 32 billion VND, and confiscated goods worth nearly 31 billion VND; 26 cases with signs of criminality were transferred to the investigation agency.

These figures show the strong determination of state management agencies in strictly handling smuggling, trade fraud, counterfeit goods, and intellectual property infringement; protecting the legitimate rights and interests of people and businesses.

Officers of the provincial Market Management Department inspected a facility in Ea Kar district selling electronic goods without invoices or documents proving their origin. ( Photo: Provided by the provincial Market Management Department)

It can be seen that both producers, traders and consumers are the basic links that make the problem of counterfeit, fake and poor quality goods increasingly painful. Consumers want delicious - beautiful - cheap products, prefer foreign products, prefer famous branded products with limited costs, which will give birth to manufacturers who imitate designs, fake ingredients, and exaggerate effects.

Along with that, the trend of fast consumption and easy shopping following the “trend” has also created opportunities for supply chains of smuggled goods and goods of unknown origin to expand their operations. When the authorities step up inspection and handling on a large scale, tons, tens of tons of such goods will be dumped to avoid being held accountable.

Many people call the “peak period of fighting to prevent and repel smuggling, trade fraud, counterfeit goods, and intellectual property infringement” a “cleansing” with the goal of eliminating dishonest businesses and poor quality goods from the market; and returning healthy competition opportunities to reputable businesses and quality-assured products.

From there, manufacturers will be more serious in complying with regulations on quality management. Distributors must more strictly comply with regulations on origin, provenance, invoices, product promotion, etc. On the consumer side, before each purchasing decision, there will be more careful consideration, proactively seeking information, origin, limiting being led by trends.

Using quality-assured goods not only protects consumers’ health and wallets, but also helps reduce the environmental burden caused by the huge amount of waste from fast-moving consumer goods and poor-quality goods discarded after a short life cycle. Therefore, changing easy-going consumer behavior is also an important factor, under the initiative of consumers, to contribute to building a transparent and fair market for goods.

Source: https://baodaklak.vn/xa-hoi/202506/thanh-loc-thi-truong-thay-doi-hanh-vi-tieu-dung-6851483/


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