Why is Mercedes-Benz electric cars temporarily suspended from entering the US?

High inventories and changes in tax policies have forced luxury carmaker Mercedes-Benz to adjust its electric car sales strategy in the US market.

Video : Details of the electric Mercedes-Benz EQS 450+ in Vietnam.

Faced with pressure from large inventories and sudden changes in tax policies, Mercedes-Benz has just announced that it will temporarily stop importing EQ electric vehicles into the US market, while making widespread price reductions. This is considered a strategic move to adapt to the context of a sharp decline in demand for electric vehicles in the US.

According to the official announcement, during the import suspension period, the company will focus on consuming the existing EQ electric vehicles at dealers, while maintaining the supply of domestically produced vehicles at the Tuscaloosa (Alabama) factory. The discount for EQE and EQS models in the US will range from 4% to 16%, applied starting with the 2026 model year, excluding delivery costs.

Mercedes-Benz has just announced that it will temporarily stop importing EQ electric cars into the US market and at the same time adjust the selling price down.

The decision to cut imports and lower prices for electric vehicles comes shortly after President Donald Trump signed a new spending bill that shortens the tax breaks for electric vehicles earlier than expected. Many industry experts warn that this will make it difficult for the US electric vehicle market to achieve its sales and growth targets by 2025 as expected.

Mercedes-Benz CEO Ola Kaellenius acknowledged the market slowdown but remained optimistic about the long-term prospects for electric vehicles in the U.S. “We do not believe that demand for electric vehicles in the U.S. will drop to zero,” he said during the company’s second-quarter 2025 earnings call. “The share of pure electric vehicles will continue to increase over time.”

Faced with market fluctuations, Mercedes-Benz has adjusted its product development strategy, rebalancing between internal combustion engine vehicles and electric vehicles.

Faced with market fluctuations, Mercedes-Benz has adjusted its product development strategy, rebalancing between internal combustion engine vehicles and electric vehicles. Specifically, the company aims to launch 19 models using gasoline or diesel engines and 17 fully electric models by the end of 2027. This change comes after the company's electric vehicle sales in the US fell by 25% in 2024.

In the US market, Mercedes' EQ electric vehicle portfolio includes the EQB compact SUV, EQE mid-size sedan and EQE SUV, along with the EQS luxury sedan and EQS SUV, including the ultra-luxury EQS SUV Maybach. Prices range from $53,050 (EQB) to $179,900 (EQS SUV Maybach).

Source: https://khoahocdoisong.vn/ly-do-oto-dien-dien-mercedes-benz-tam-ngung-nhap-vao-my-post2149043634.html