Towards a green, clean and sustainable consumer market

(HTV) - In Hanoi, the Vietnam Marketing and Consumption Forum 2025 organized by the Brand and Competitiveness Strategy Research Institute (BCSI) gathered more than 200 experts, businesses and managers.

The forum aims to support businesses in adapting to digital marketing trends, changes in consumer behavior and adjustments in legal policies.

The forum brings together more than 200 experts, businesses and managers.

Discussing at the workshop, many opinions said that: Vietnamese enterprises are currently not only facing pressure to compete in the domestic market, but also have to meet strict international requirements on quality standards, green processes and innovation capacity.

Consumers are increasingly focusing on sustainability in their purchases. Therefore, businesses need to focus on building sustainable supply chains that integrate environmental, social and financial factors throughout the entire supply process from sourcing to products to consumers.

Consumers increasingly focus on sustainability in shopping

Pillars for sustainable consumer markets

Mr. Ta Hoai Nam - Director of Social Commerce of Novaon Group, commented that consumers are now more interested in seamless shopping experiences on e-commerce platforms. The factors they focus on are product quality and origin. According to him, green and clean products often have better consumption potential.

Mr. Nguyen Viet Thinh - General Director of CGS Vietnam, said that the unit's survey showed that the trend of using products of sustainable origin is increasing. Consumers are even willing to pay up to about 10% more if businesses can prove that they use safe and quality raw materials.

Currently, small and medium enterprises still have difficulty accessing capital and face pressure from international brands. Therefore, the role of the State in stimulating demand, such as reducing VAT and national promotion programs, is essential. In the context of integration, enterprises must both maintain domestic market share and meet international standards on quality, green production, digital transformation and innovation - strategic pillars to build a smart, sustainable and responsible consumer market.

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Source: https://htv.com.vn/huong-toi-thi-truong-tieu-dung-xanh-sach-va-ben-vung-222250912101549592.htm