Businesses need a methodical strategy to face the green consumption wave

At the Vietnam Marketing and Consumption Forum on September 11 in Hanoi , Mr. Vo Tri Thanh - Director of the Institute for Brand Strategy and Competition Research, stated that consumption is now not only linked to income or growth, but also reflects the life, lifestyle and lifestyle of each person.

"In the new context, the consumption trend must be both "fast" and "green", with increasing attention to safety, cleanliness and sustainability. Otherwise, the road to the hospital will be longer than the road to savings. The Vietnamese market, especially with the purchasing power of the middle class and the young generation, still holds great appeal," said Mr. Thanh.

Ms. Vu Kim Hanh - President of the Association of High-Quality Vietnamese Goods Enterprises shared that in addition to quality, today's consumers also demand that businesses demonstrate social responsibility and environmental protection. A survey on green consumption by the association pointed out a noteworthy fact: "Many people affirm their support for green products, but because of the high price, they do not buy them."

Ms. Vu Kim Hanh - Chairwoman of the Association of High Quality Vietnamese Goods Enterprises.

"This poses a challenge but is also a driving force for businesses to strive to improve the competitiveness of green products and spread sustainable consumption habits. There needs to be stronger support for green manufacturers in Vietnam, so that the quality of Vietnamese goods increasingly approaches international standards," said the Chairman of the Association of High-Quality Vietnamese Goods Enterprises.

Sharing the same perspective, Ms. Tran Thi Hong Minh - Director of the Institute for Policy and Strategy Studies, believes that the current integration context with about 67 free trade agreements sets a mandatory requirement: products that want to enter the world market must be green, produced according to green standards. This is the "entrance ticket" for businesses.

In the domestic market, the trend of green consumption is also becoming more and more evident. Consumers, especially the younger generation and the middle class, are willing to pay more for green products, as long as they are reasonable. Social awareness has changed: consuming products that harm the environment is no longer acceptable, creating pressure for businesses to switch to green production.

Ms. Tran Thi Hong Minh - Director of the Institute for Policy and Strategy Studies.

"Faced with new market demands, businesses need to consider this a great opportunity and make thorough preparations. First of all, it is necessary to build a green development strategy in the short, medium and long term; optimize production processes to reduce costs; and develop competitive green products. At the same time, businesses must promote marketing, communication, and customer engagement to enhance brand value," Ms. Minh recommended.

According to the Director of the Institute for Policy and Strategy Studies, the role of the Government is also very important in creating a legal corridor and incentive policies: from classifying green businesses, green credit, green bonds, to testing mechanisms (sandboxes) for circular models.

In addition, the circular economy needs to combine with creativity to increase product value – such as bringing cultural and artistic elements into traditional handicrafts. Creativity is limitless and will help businesses both increase added value and meet sustainable development requirements.

Thu An

Source: https://doanhnghiepvn.vn/kinh-te/doanh-nghiep-can-chien-luoc-bai-ban-truoc-lan-song-tieu-dung-xanh/20250912084734936