Vietnamese goods dominate Mid-Autumn Festival gift baskets

Saigon Co.op has kept prices stable while promoting sales with discounts up to 16%.

This year’s mooncake market has seen many fluctuations: Prices have increased slightly due to rising production costs, while purchasing power has stagnated as consumers tighten their spending. However, Vietnamese products still maintain their advantage in Mid-Autumn gift baskets as consumers prioritize prestigious domestic brands such as Kinh Do, Maison, Dai Phat, Bibica and especially the private label Co.op Bakery.

Grasping this trend, Saigon Co.op not only keeps prices stable but also applies a discount of up to 16%, accompanying customers, contributing to stabilizing the market and spreading the joy of reunion.

Consumers tend to be interested in light and less sweet mooncake products.

Saigon Co.op quickly joined the race with discounts up to 16%

Faced with a volatile consumer picture, Saigon Co.op quickly launched a practical support package to stabilize the market and help customers have more economical options. The supermarket chain implemented a discount of up to 16% for a variety of mooncake orders, from traditional to high-end, along with luxurious gift boxes. The program applies to major brands such as Kinh Do, Maison, Dai Phat, Bibica and the Co.op Bakery line of cakes, with prices ranging from only 38,500 VND to 146,000 VND/piece, gift boxes ranging from 285,000 VND to over 1 million VND/box.

These policies not only help to share the cost burden, but also create more opportunities for families to prepare a complete and warm Mid-Autumn Festival tray. According to a quick survey of customers shopping at Co.opmart, light, less sweet mooncakes using ingredients of clear origin are increasingly attracting the attention and priority of modern consumers.

Saigon Co.op discounts up to 16% on moon cake orders.

Bring deals home with Co.op Online - a modern multi-channel experience

In addition to direct promotions at supermarkets, Saigon Co.op also synchronizes promotions on e-commerce channels, helping customers enjoy double incentives. In the program "Happy Mid-Autumn Festival - Bring deals to your wallet" (September 18-24), customers who shop for products in the Cake - Candy - Non-alcoholic Drinks group from 250,000 VND or more via the Co.op Online application or website Cooponline.vn will enjoy discounts of up to 50% as at physical stores, and also have a special incentive: enter the code RUOCDEAL10 to get an immediate discount of 10,000 VND for the order.

The program not only helps consumers save costs but also facilitates a modern, safe shopping experience right at home or anywhere through Co.op Online's website and mobile application.

Online shopping app Co.op Online launches double promotion.

Ready to cook, Ready to eat – Simple solution for family reunion meals

Besides moon cakes, Saigon Co.op is focusing on developing two convenient product lines: Ready to Cook and Ready to Eat. Ready to Cook and Ready to Eat products retain the traditional flavor of the original dish, while ensuring convenience in preparation and use.

Some products that Saigon Co.op applies a minimum discount of 15% from September 25 to October 1, 2025 such as: Braised mackerel with tomato, braised coltlet, mixed stir-fried vegetables,... In the coming time, this product line will continue to develop with many diverse dishes to suit the needs of customers. In addition, for the group of cakes, candies and non-alcoholic beverages, the products are also designed to create maximum convenience, helping customers enjoy fully without much effort in preparation.

These two product lines are currently widely distributed at Co.opmart, Co.opXtra, Co.op Food, FineLife... and on Cooponline.vn, bringing convenience and peace of mind to customers nationwide. This is also a testament to Saigon Co.op's commitment to innovating its product portfolio: both modern and time-saving, while still preserving traditional cultural values ​​in a family-friendly space.

Ready to Cook, Ready to eat product lines are increasingly popular at Co.opmart.

High-end promotion series at the end of September

To meet diverse shopping needs, Saigon Co.op introduces the program "Happy Mid-Autumn Festival - Super-saving shopping" with a series of attractive promotions, bringing a saving and interesting shopping experience to customers:

Up to 50% off on chemical products, appliances, and technological foods on Co.op Online through the campaigns "End of the month, empty wallet - Great deals to save the day" and "Welcoming the golden moon season - Giving away thousands of incentives".

Super weekend deals at supermarkets: From September 19–21 (household goods, clothing) and September 26–28 (private label goods). With a bill from 300,000 VND, customers can buy additional promotional products according to each bill level, up to 10 products.

Offer for customers with Bronze – Silver – Gold – Platinum card levels; double bonus points on “Spin-a-long Tuesdays” (September 23 & 30).

New customer promotion on Co.op Online: register an account, place an order from 300,000 VND and receive a 30,000 VND voucher for the next purchase.

Deeply discounted highlight products include Mid-Autumn Festival sweets, lanterns, tissues, shoes, children's clothing, along with large-volume chemicals and autumn apparel products.

Source: https://baolangson.vn/hang-viet-chiem-uu-the-trong-gio-qua-trung-thu-5059217.html